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Archive for the ‘advertising’ Category

TechSpot’s user survey, show us your support, get a netbook

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Update #3: The prize went unclaimed, so we are picking up a new winner: Congratulations Ben Katz! Same rules as below apply, hopefully someone will claim the Asus netbook this time.

Update #2: Congratulations Matthew Iselin, you are the winner of our survey giveaway. We have contacted you at the email you provided, so we can send you the Asus Eee PC 904HA netbook. If we don’t receive a response in the next 72 hours we will have to select a new winner, so get back to us soon :)

Update: Thanks to everyone who filled the survey! We have collected enough information now to be able to tell we have a very educated audience composed in good part of technology enthusiasts and IT professionals. A majority of you plan to spend money on computer hardware and CE equipment in the coming months and plan to make those purchases online. Wait, we knew that already :).

The Asus Eee netbook giveaway winner will be contacted and announced within the next 7 days. Watch out for that email. Thanks again!

About once a year we ask our readers to help us filling a short survey which will help us targeting our audience better. The best part, we will randomly giveaway an Asus Eee PC 904HA netbook among those who fill the questionnaire.

We use the gathered information to create a profile of TechSpot’s audience, so we can keep offering relevant technology-related advertising on the site. Our business model relies on advertising, so we’ve seen our ups and downs over the last couple of years as you can imagine. But then again, we’ve kept growing strong and just last January we broke our traffic record serving content to a staggering 3.9 million readers.

It shouldn’t take more than a few minutes and make sure you include your email at the end to enter the giveaway drawing. Thanks in advance for your support.

Written by Julio Franco

June 19th, 2009 at 3:34 am

Gates and Seinfeld – Part Two

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If you didn’t get the first one… wait, there wasn’t much to get. If you didn’t like the first one, perhaps things will take better shape now, or eventually:

Written by Julio Franco

September 13th, 2008 at 5:14 am

Gates and Seinfeld inaugurate millionaire ad campaign

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Microsoft is already getting hammered on this first commercial that is part of a $300 million marketing push by the company to counteract the successful “I’m a Mac, I’m a PC” ad spots.

If anything this looks like a teaser to me (definitely not yet worth the $10 million Seinfeld is reportedly getting paid for his part on the campaign), but then again it’s also more lighthearted than the Apple ads in a good way…

Written by Julio Franco

September 5th, 2008 at 11:46 am

Video: Lenovo’s parody on the MacBook Air, promotes X300

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Having had my friendly and not so friendly encounters with my MacBook Pro and the bundled OS X operating system, at the end of the day I believe that for a powerful laptop I couldn’t have done much better other than buying another ThinkPad. The last one I got was a T42 and still runs like a charm even after a very embarrassing “wrong-screw-in-the-wrong-hole” moment :).

In the world of expensive ultra-portables though, the MacBook Air and the new ThinkPad X300 are two jewels to be had… check this out before buying though…

Written by Julio Franco

April 30th, 2008 at 12:17 am

Facebook and other ‘social’ sites

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It’s been a long time coming that I wanted to voice off regarding these whole social media movement, but until now there was no blog to do it. This comes right after reading the latest news on Facebook on TS’ frontpage…
Facebook is hot these days, as is social networking. But then again there’s no question to be asked, 1) Facebook has still to prove how viable its business is from a financial point of view, and 2) Until then, it’s a very overvalued company (at $10B?) that is benefiting from the online advertising wars created by Google, Yahoo and Microsoft.

As a site that relies on advertising to pay the bills, TechSpot also benefits from a bonanza in online advertising, but nobody wants a bubble either. Those guys at Silicon Valley are going like crazy looking for the next big thing, the next Google. The problem is they won’t find it, and then what will happen?

Just recently there was a startup conference organized by TC (another site that has benefited greatly from this investing madness). The conference proved to be extremely popular on web 2.0 circles, and while I did recognize some very unique and creative ideas from the projects shown there, still for some start-ups (which were supposed to be picked as the best of the best), I had no remedy but go “ok, but what is it that you do?” Only time will tell, we just don’t want another dot com bubble.

Written by Julio Franco

September 25th, 2007 at 6:32 pm

Posted in advertising,the web