Nexus is dead, and Pixel is here to replace it. It’s the biggest shift in Google’s homegrown smartphone strategy since the first Nexus launch in 2010. Pixel is the first true "Google phone" and they believe this is the right hardware and software to compete with the iPhones and Galaxies of the world.
Apple has been following a "tick-tock" cadence of releasing a newly designed iPhone and following it up a year later with an optimized "s" variant. This year, however, Apple broke precedent by launching a third model on the same design. Yes, the iPhone 7 Plus looks a lot like the two iPhones before it, however upon closer inspection there are some unmistakable differences.