Adobe is doing this as a step to try to stop the dam from breaking, they know if they don't do something soon, that a large portion of the web will eventually convert over to html5 and h.264. And IMO its about time, flash has sucked balls for a LONG time. It takes up way too much processor on all but the most modern machines. Apple knew that they wouldn't be able to promise 10 hours of battery life on the iPad if Flash was enabled, so they didn't allow it, and I don't understand how anyone can argue with a straight face that Apple should have to allow it. The thing is Apple is a minority in every market except mp3 players (maybe even one there too, but they are the most well known), so there is no anti-trust/monopoly argument here, and 99% of the buyers of an iPhone or iPad KNOW that it doesn't support Flash, so again the consumer is making the CHOICE not to have Flash. Adobe gets a big Fail on this.