Advergames, a billionaire industry anytime soon?

By Julio Franco
Jan 31, 2003
  1. Now these are the ones I love to see around, not only advertisements that are shown in sports games for example but actual games released to promote a product, from those HP's Pong java banners to the full-featured Jeep simulations: "Advergames could be a $1 billion industry by 2005".

    Pert was sold. The climb led the stay-at-home dad in Topeka, Kansas, to later buy a $25,000 Wrangler Rubicon, even though the ledge and vehicle existed only in a computer game he played while sitting at home in his bathrobe. He was one of 85 customers to buy a Rubicon after playing the free game he found on a Web site for DaimlerChrysler AG's Chrysler unit.
  2. Vehementi

    Vehementi TechSpot Paladin Posts: 2,704

    I think that product placement in TV shows/games makes the game more lifelike, more realistic. Not too much of the product though. Just props. For example, a TV show could make alot more money and look more realistic if they had a bottle of Pepsi in the fridge, or vending machines advertising it.
  3. Rick

    Rick TechSpot Staff Posts: 4,573   +65

    Unfortunately, I get the idea they will use this to banner, popup and taintingly blaspheme the entire gaming enviroment. ;)

    Things like, "This game requires that you click on the "Pepsi" advertisement to save your game. Would you like to click on Pepsi now?".. This is what I'm picture. LoL.

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