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Amazon can't be left out of anything, launches handmade section that will compete with Etsy

By dkpope
Oct 8, 2015
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  1. [parsehtml]<p><img src="http://www.techspot.com/images2/news/bigimage/2015/10/2015-10-08-image-12.jpg" /></p> <p>If the ridiculous amount of stuff you can buy on Amazon still leaves you wanting more, <a href="http://www.businesswire.com/news/home/20151008005326/en/Debuting-Home-Artisans-Handmade-Amazon#.VhaZDdaYOS2">now you can shop the Handmade at Amazon section</a>. After some rumors earlier in the year, the new venture is live and poised to take on Etsy (which just went public with a $3.5 billion valuation.)</p> <p>Amazon Handmade is divided into seven categories, including jewelry, home decor, artwork, and furniture. A solid gold <a href="http://www.amazon.com/Solid-Gold-Mens-M&#65533;bius-Band/dp/B0163YTCXC">Mobius</a><a href="http://www.amazon.com/Solid-Gold-Mens-M&#65533;bius-Band/dp/B0163YTCXC"> ring</a>, leather magnetic cuffs, a <a href="http://www.amazon.com/The-Wind-Cries-Mary--Copper-Weathervane/dp/B015DAB5HI/ref=sr_1_103?s=handmade&amp;ie=UTF8&amp;qid=1444295919&amp;sr=1-103">gothic dragon weathervane</a>, and this <a href="http://www.amazon.com/Jesus-Steroids-oil-canvas-145/dp/B015HHWZH6/">conversation starting painting</a> are just a taste of what&#39;s available.</p> <p>Today Amazon already has 80,000 items in their handmade store, collected from about 5,000 artisans in more than 60 countries around the globe. Amazon told the New York Times that &quot;<a href="http://www.nytimes.com/2015/10/08/business/amazon-challenges-etsy-with-strictly-handmade-marketplace.html?_r=0">you can think of it as a factory-free zone</a>... we&#39;re going to launch with an experience that&#39;s very different.&quot; Amazon promises that everything for sale in the new section really is handmade. And to prove it each artisan has a profile on the site so prospective customers can see how and where the items are made.</p> <p>Artisans started getting emails about Amazon Handmade in May and there has been a lot of <a href="https://www.etsy.com/teams/21913/chitchat/discuss/16362753/page/45">discussion about using Etsy or Amazon Handmade</a> (or both) since then. Some people think that the corporate identity of Amazon won&rsquo;t work well with craft culture. Also, there are some differing opinions on the fees Amazon charges: 12 percent of sales and a $40 per month charge starting sometime next year. But no matter what your opinion is, Amazon has a customer base that&#39;s almost 10 times larger than Etsy&#39;s so they&#39;re bound to become a serious competitor.</p><p><a rel='alternate' href='http://www.techspot.com/news/62370-amazon-cant-left-out-anything-launches-handmade-section.html' target='_blank'>Permalink to story.</a></p><p class='permalink'><a rel='alternate' href='http://www.techspot.com/news/62370-amazon-cant-left-out-anything-launches-handmade-section.html'>http://www.techspot.com/news/62370-amazon-cant-left-out-anything-launches-handmade-section.html</a></p>[/parsehtml]
     

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