TechSpot

Amazon is now shipping select items for free, even if you don't have Prime

By Shawn Knight
Jun 2, 2015
Post New Reply
  1. Amazon will now ship thousands of poplar products to customers free of charge, regardless of whether or not they are a Prime member, without requiring a minimum order. The company said it is using the program, dubbed Fulfillment by Amazon Small and Light, to target cost-conscious shoppers.

    The offer will apply to select items that weight eight ounces or less that typically cost under $10. Items that qualify for free shipping include things like makeup, mobile phone accessories and earplugs. Amazon’s new hub in Florence, Kentucky, will house all of the participating products which will arrive on customers’ doorsteps within four to eight business days.

    Sucharita Mulpuru, an analyst at Forrester Research Inc, said Amazon’s thinking is that maybe they can break even on these transactions which fits into CEO Jeff Bezos’ playbook.

    Despite just announcing it, Amazon has been running the new program on a trial basis for the past 13 weeks according to Bloomberg. The company went forward with it after realizing that items sold with free shipping and without a minimum order sold more quickly than before.

    Up to this point, non-Prime members were required to spend $35 before triggering free two-day shipping.

    Amazon has been locked in a fierce battle with traditional retailers like Wal-Mart, Target and Best Buy for years. Anything it can do to steer customers away from its competitors is likely seen as a win, even if they don’t make much or any money on a transaction.

    Permalink to story.

     
  2. psycros

    psycros TS Evangelist Posts: 1,324   +711

    "The company went forward with it after realizing that items sold with free shipping and without a minimum order sold more quickly than before."

    Their really only figuring this out now?
     
  3. MAYBE THEY NEED to spruce up their offers, (insert tree related jokes)
    What happened to nvidia releasing a GT950ti , an update on the 750ti for those who only want to splash out about £125 on GPU? or maybe they could do an offer of GPU+monitor(1080/22in) for about £200/$300. Makes sense to me .
     
  4. NightAngel79

    NightAngel79 TS Booster Posts: 166   +41

    A new shipping depot in Florence, Ky?? I work in Florence, I've not seen or heard of this??? Amazon has a major shipping/receiving hub not far away in Hebron, KY. But that certainly isn't new, and has *nothing to do with Florence.

    Confused...
     
  5. Camikazi

    Camikazi TS Maniac Posts: 817   +231

    I honestly believe that most upper end management are not real people and don't live in the same world we do. I mean that is an obvious thing to figure out since most people won't need 100 of a thing just one or 2 and free shipping means lower total price, it just makes sense to me and to most others as well.
     
  6. Tanstar

    Tanstar TS Guru Posts: 410   +88

    "non-Prime members were required to spend $35 before triggering free two-day shipping".

    Prime gets free 2 day shipping. The non-Prime for over $35 is Super Saver Shipping and is not 2 day shipping. I think it's 3-5 work day shipping, but it's been a longtime since I wasn't on Prime.
     

Similar Topics

Add New Comment

You need to be a member to leave a comment. Join thousands of tech enthusiasts and participate.
TechSpot Account You may also...