AMD CEO Dirk Meyer resigns, company seeks new leader

By Matthew
Jan 10, 2011
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  1. dividebyzero

    dividebyzero trainee n00b Posts: 4,785   +639

    He can dry his tears with the wads of cash he gets for his shares when ATIC/Mubadala buys up the percentage of AMD ( acronym will then stand for Abu Dhabi Mubadala Devices) they don't already control.
  2. Probably nothing to it but I am hearing through the grape vine that Bulldozer is running late (hence Meyer's "resigning") and will slip to late Q3. There could be more to this story than meets the eye.

    "Ever since the i5-760 buying AMD was a stupid decision. Face the facts AMD lovers. Intel is a far superior company and sandy bridge further shows that."
    Well duh princeton. Thanks for stating the obvious. Whats your next great revelation? The Pope is a Catholic? You're an Intel fanboy?
  3. Sarcasm

    Sarcasm TechSpot Enthusiast Posts: 342   +20

    Wow I'm a bit sick to my stomach here. I guess there aren't any adults anywhere on the internet? Now there's "Intel fanboys" bashing so called "AMD fanboys." Jesus Christ people, it's just processors. Get the one you feel is best for your budget. Not everybody can afford an i7 or even an i5.

    As much as I admire the performance of Intel Processors compared to AMDs, I myself have a 965BE that is more than enough for what I want it to do. It plays all my games in max settings as well as being fast enough not to bottleneck my GTX 580.

    Would I buy an intel CPU instead? Yes probably if I had more money, but the fact is that I didn't. And spending $160 for my 965BE is a good decision for my budget.

    You geeks need to get out and see the real world once in awhile, nobody cares about these kind of things. As consumers, we should be happy if two companies are competing which means that we'll get lower prices for higher quality products. If AMD ceases to exist and Intel runs rampant, god knows how much an entry level CPU from them will cost.

    In short, Grow up folks. You're not PS3/360 fanboys.
  4. DokkRokken

    DokkRokken Newcomer, in training Posts: 275

    Now you're just being sarcastic.
  5. @sarcasm,

    Sell your crappy, high heat output and power hungry 965BE now! Jump the ship before its too late and while your 965be has value. a rough road is ahead of you if you didn't consider.my suggestion ....sarcasm.....
  6. Sarcasm

    Sarcasm TechSpot Enthusiast Posts: 342   +20

    Sorry, I don't take advice from a 12 year old hiding behind a guest account on the internet. Go waggle your e-peen elsewhere.
  7. go to glassdoor

    for many years, since AMD bought ATI (for like $5 BILLION AMD didn't have but borrowed),
    there has been tension with senior management.

    re: problem with AMD is its run by an engineer.
    What do you think CEOs of Intel, Gordon Moore and Andy Grove were?
    did they major in advertising? They were both engineers, with extensive backgrounds in semi-conductor companies.. ie Fairchild

    Of the three founders, Robert Noyce, was least engineerish... kinda more of a physisist or mathematician.
    What about other big companies. Microsoft's Gates was a hardcore programmer and engineer. Google's Page and Brin are computer scientists.
  8. dividebyzero

    dividebyzero trainee n00b Posts: 4,785   +639

    The difference being - as was also stated- is that AMD channel virtually all resources into pushing hardware out the door-it has an engineering mentality from top to bottom. Extrapolating from your argument AMD would have something approaching Intel's brand awareness in the marketplace. Nvidia is also run by an engineer- the difference between Paul Otellini/Jen Hsun Huang and AMD's Dirk Meyer/Hector Ruiz et al. is that the former know the value of brand awareness and how to instill brand allegiance via product support, viral marketing and every other trick in the PR handbook.

    Cases in point;
    1. Check this and other forums for comments following every CPU release. How often does the phrase -or variations of it- "...but I'll wait to upgrade until I see what Bulldozer brings". All the slide decks and Analyst/consumer show bombast about how the CPU/architecture is the next greatest thing* has created an enviroment where I doubt too many people are rushing out to buy the present generation of AMD CPU's - particularly the upper tier Phenom II X4/X6

    2. Why does Nvidia enjoy 90% of the professional graphics market? Are Quadro graphics cards 90% better than their AMD FirePro opposites?
    Nvidia has that 90% because they actively market the brand- that means they partner with every software developer they can find, they keep the drivers and software current and anticipate (or create) demand for new feature sets. AMD on the other hand distribute an OpenCL SDK (AMD Stream) -whose promised feature set often slips from release to release- and relies almost entirely on independant developers to design/implement software applications. Basically DIY pro graphics.
    What Nvidia recognised and AMD are probably just realizing, is that Pro graphics carries a greater amount of inertia than does the consumer space. Once a customer has the ecosystem of one manufacturer in place it makes getting that customer to make a switch a monumental task. In AMD's case it couldn't/wouldn't provide funds for channeling into the pro market hence the DIY approach with OpenCL. Unfortunately for AMD, Nvidia are now in the position where CUDA is very well established with the added bonus that their propriety software ports easily to OpenCL- hardly surprising since Nvidia (along with ATI) were two of the founder members for the Khronus OpenCL initiative

    At great portion of this simply comes down to available resources. AMD made the decision to look to their future and acquired ATI - the buyout and the resultant product lines that will ensue should stand the company in good stead, it has however left them fighting a two front war with minimal financial resources, so to a degree, even if AMD wanted to invest more heavily in marketing and software development/support they probably would end up spread to thin.

    * Designed to stall Intel sales, unfortunately it also marginalizes AMD's own hardware stack in the process. Note how Intel's marketing makes a clear distinction between mainstream (Lynnfield/Sandy Bridge) and enthusiast (Bloomfield/Gulftown) and it's reservation of "Extreme Edition" badging for only the top SKU's in the enthusiast product line so as not to dilute the "brand". You can bet the farm that a Core i7 2xxx CPU destined for LGA1155 P67/Z68 will not wear the "Extreme" nameplate.


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