Yes if you started the timeline there then it would appear to be a BETA
Here is the official announcements in order that they were given-
http://raptr.com/sorako18/news/52b374db1de88442fe/amd-gaming-evolved-app-release-notes-preview-the-loyalty-program-12-19-13
They then committed fraud/lied to us here-
http://raptr.com/sorako18/news/52e6ff5183eb17b697/rewards-points-and-store-beta-update
and here:
http://raptr.com/sorako18/news/52f5874964a58db341/amd-rewards-details-on-reward-points-and-new-ways-to-earn
Notice how the original launch is called a Soft Launch and clearly shows the offer made and what was needed to achieve the earnings and rewards. A soft launch is used to help fine tune, if need be, and lesson the impact for miscalculations. What was miscalculated was the fact that people may just leave the program running while they had games running. And if you noticed nowhere does it state in the FAQs or in the ToS that this wasn't acceptable. They were rewarded up to 6hrs a day of playing a game while having the app running. Maybe they should of defined what exactly had to be done during that play time, I personally was active during my time but others choose not to. Again not my fault that they were not clearer on this consideration. There was no bug, on the applications behalf, even now the application has no way of knowing if someone is active or not, the only way they knew this was the case was because of how much info was data mined during peoples play time after that information had been reviewed. Not a BUG of the program but an oversight of whoever drafted the offer. This is more in lines of opening up a restaurant chain of 100 stores across the country, instead of doing that from the get go, you decide to open up 10. During the few months you use that time to check things like costs, prices, wages and such. You then fine tune those factors, doesn't mean you have the right to retrocharge or retrochange for any miscalculations you may of done, it again just gives you the chance to take a lesser impact of your mistakes then if you had all 100 stores open. Another example we see commonly is a movie opening in select theatres, this isn't a beta to test if there are issues with the movie, this is to give an early feedback to determine how long you should keep a movie in theatres.
They second two links they are trying to confuse people by now calling it a BETA, the raptr application was stated to be in a beta and still is in Beta, but the rewards program was not launched as a beta back in December again refer to the first link. A beta is used for pure testing of bugs and faults of a program. As in the app is giving out to many/too few points would be bugs and faults, basically that the software is not running the way it was intended. Even with the Hard launch of the Reward program the other day, the app is still in Beta yet the announcements show the launch of the Rewards program, because they are two different entities that work in conjunction.
The second link even shows that they were aware of issues, and instead of stopping the program and making their adjustments they choose to allow the program to run longer having users spend up to 6 hours a day using their app with full intent of changing the terms to a huge advantage to themselves, fraud. This also happened 1 week before the store even opened denying us the chance to spend the points we earned in the original offer before they deducted us those points.
In many threads raptr employees tell the community that it was a beta and compare that to how MMO's run their beta's saying how they could of deleted all the points and we should be glad we kept some.
They also in that last link state that this was not AMD, yet the first link and everywhere on the web its listed as AMD's Program.
I don't know what's more upsetting that companies can treat their consumers this way, or that gamers take the lies and thank them replying "its better than nothing".