The Register has posted a story on the recent Harris Poll results (2003) regarding best brands in the US. An interesting one, Dell took slot #3, dropping a place from a year before due to Kraft's successful marketing plan during the past year. Microsoft, that didn't even make it to last year's Top 10, jumps right at #5, not bad for Mr. Gates. In a completely different league however is Sony, topping the list for the fourth consecutive year, surprisingly enough, is the only non American-owned brand in the list. Now, how could you blame people for voting for Sony, seriously.