Apple hires top Nike designer to work on wearables

By Shawn Knight
Sep 28, 2013
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  1. Apple has hired one of Nike’s top design directors to work on wearable products at Cupertino. Ben Shaffer served as Nike’s Studio Director of Innovation Kitchen which is the athletic apparel company’s research and development arm responsible for products like...

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  2. H3llion

    H3llion TechSpot Paladin Posts: 1,260   +223

    That prototype looks like a hand-cuff :D
    Jad Chaar and wastedkill like this.
  3. VitalyT

    VitalyT Russ-Puss Posts: 3,155   +1,431

  4. OneSpeed

    OneSpeed TS Addict Posts: 251   +73

    It has always been Apple's mantra to say they have done it first! it's the path towards litigation.
  5. Mikymjr

    Mikymjr TS Enthusiast Posts: 121   +8

    Wait....wasn't Samsung the first to bring out a smart-watch and are already working on an improved one?
  6. umbala

    umbala TS Addict Posts: 169   +145

    Blasphemy! Apple is always first at everything they do, even if ten other companies did it before them.
  7. Jad Chaar

    Jad Chaar TS Evangelist Posts: 6,477   +965

    I hope the iWatch wont be >$200 and will be more functional than the Galaxy Gear.
  8. Mikymjr

    Mikymjr TS Enthusiast Posts: 121   +8

    I see what you did there XD
  9. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,509   +2,056

    What "engineering problems?" Doesn't it keep time well? :)

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