Apple sells record number of iPhones, iPads and Macs during holiday quarter

[Shawn Knight]

Apple sold more iPhones and iPads in the fourth quarter of 2013 than during any other three-month period, the company revealed late Monday afternoon. Specifically, the Cupertino-based electronics maker shipped 51 million iPhones, 26 million iPads and 4.8 million Macs en route to record quarterly revenue of $57.6 billion and quarterly net profit of $13.1 billion.

For reference, Apple sold 47.8 million iPhones, 22.9 million iPads and 4.1 million Macs during the year-ago quarter. But despite settings records across the board, iPhone sales fell short of industry expectations. Similarly, profits remained flat at $13.1 billion compared to last year’s figures which sent shares plummeting by more than eight percent in after-hours trading.

Apple entered the holiday buying season with a bevy of new products including the iPhone 5s and the iPhone 5c as well as the iPad Air and second generation iPad mini - all of which arrived in plenty of time for holiday shoppers.

CEO Tim Cook didn’t give a breakdown of sales figures for each new iPhone model but he did say that demand for the iPhone 5c turned out to be different than they anticipated. He believes people were intrigued by Touch ID and combined with other things unique to the 5s, it earned a significant amount more attention and a higher mix of sales.

If you recall, Apple signed a long-awaited deal with China Mobile for the iPhone but those sales figures weren’t included in the latest earnings report. That’s because the handset didn’t go on sale in that region until January 17 so we'll have to wait until next quarter for those results.

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[fredderf81]

...apple broke a record in sales......for apple...not for the industry. the majority of analysts expected 57m iphones instead of 51m. apple also revised their guidance lower for the next quarter signalling lower sales than previously thought. this has shown weakness in sales expectations in china. their ipad and PC sales were in line but their main driver, the phone, was not. In contrast, samsung, sold 88m phones last year, far outpacing apple. Apple shares were dumped in afterhours trading knocking over 10billion in value off the company. shares refuse to expand during active trading hours. some have said it is an opportunity to buy in and hope apple actually delivers something new this year instead of simply copying the same design as before. others say this was expected. Apple did NOT enter the holiday season with any new products...the FOUR products they offered were simply rehashed and mildly updated versions of the same stuff they have always offered. Apple did sell 50million iphones, but mostly to people who already HAD a previous iphone and were dump enough to go out and pay full price for another one that is basically the same thing that they already had. the issue here is their market is contracting...the number of people who think their products continue to be worth anything is slowly growing smaller. kids want them because they think they are cool toys, and adults want them because they are so dumbed down they are simple to use...the majority of 18-35 yr olds are buying other products. I really dont care what apple fanboys have to say about this and won't read or respond to replies...I'm merely stating facts...do what you want with them.