Apple to launch iPhone trade-in initiative next month

By Justin Kahn
Aug 29, 2013
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  1. Apple was initially expected to launch an iPhone trade-in program in June, but never did. Now the rumors are back with sources saying that Apple begun informing employees internally about a new program that will allow users to trade in their...

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  2. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 2,631   +1,031


    Translation: "I see iPhones being sold in the secondary market, and when that happens Apple doesn't get a cut. Also, a trade-in program would allow us to move more flagship devices. Because our newest models are so similar to the previous generation, there's a big market for the used devices. We don't want all those used iPhones being turned over to the carriers as a result of their JUMP, NEXT and EDGE programs. We want to be selling those devices so we can wipe them down and slap a 'Refurbished by Apple' sticker on the box. That will help justify the mark-up we'll put on our used phones over the carriers used models. Oh, and it's good for the environment."
    Skidmarksdeluxe likes this.
  3. I think you nailed it.
  4. windmill007

    windmill007 TS Rookie Posts: 308

    Haha nice translation.

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