AT&T announces limited data rollover plan for Mobile Share Value customers

Shawn Knight

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T-Mobile is once again having an impact on the rest of the wireless industry. After announcing its Data Stash program late month, AT&T is now following suit and will allow select customers to carry over unused data to the next month.

Later this month, AT&T will offer rollover data to all new and existing customers that are signed up for one of the company’s Mobile Share Value plans. At present, that consists of more than 50 million customers so we’re talking about a change that will impact a large portion of AT&T’s subscriber base.

It’s worth pointing out, however, that AT&T’s offer isn’t quite as attractive as T-Mobile’s plan. Under John Legere and company, rollover data expires after 12 months. With AT&T, any unused data is only available to use in the subsequent month and only after a customers has exhausted their standard monthly allotment of data.

For example, if you have four lines with a 15GB Mobile Share Value plan and only use 10GB in a given month, the remaining 5GB will carry over to the next month so you’d then have 20GB. If you again only used 10GB the following month, you’d still only carry over 5GB of the original 15GB allotment to the next month.

The feature will automatically be enabled on all Mobile Share Value plans starting January 25 at no additional cost. Customers will be able to keep track of their rollover data on AT&T’s website or through its MyAT&T mobile app.

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Perhaps things are trending toward the network providers actually admitting that they really do have the capacity to handle unlimited data plans and that their efforts so far were actually only aimed as siphoning more money out of their customer's wallets.
 
Perhaps things are trending toward the network providers actually admitting that they really do have the capacity to handle unlimited data plans and that their efforts so far were actually only aimed as siphoning more money out of their customer's wallets.

Well network congestion is a very real thing, but it's only really a problem in large cities and the few miles surrounding. They'd have no problems giving unlimited data to people in suburbs and small towns.
 
This has been rumored by AT&T people that I know for almost 2 years, seems T-Mobile just made them move on it faster. Was prob there trump card for the anticipated war with Verizon after spring and t-mobile are out of the picture.
 
Well, this certainly isn't the first time AT&T has run this program, in fact the last time was just about 7 years ago and once they got back their market share, the program disappeared. I think if AT&T thought giving away stuffed farting hippo's would get them another 5% of market share you'd see them with every new cell phone ...... of course, then they would have to worry about Abby & Gibbs coming after them ...... hmmmmm, I got to send this idea out to California for the next episode!
 
They also conveniently forget to mention that if you have a 10GB plan, and you go over your limit at 11:00pm on the very last night of your billing cycle, and they tack on an additional GIG at $15.00, that unused portion of the additional GIG does not get carried-over at all. So, basically, you just paid $15.00 for an additional GIG that expires on ONLY ONE HOUR.
 
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