AT&T promotes senior executives Lurie, de la Vega to new roles

Shawn Knight

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ceo att glenn lurie att mobility

AT&T has given a pair of senior executives some noteworthy promotions. The nation's second largest wireless carrier recently confirmed that Mobility chief Ralph de la Vega has been reassigned to run the company's new Mobile and Business Solutions Group.

As the New York Times points out, de la Vega is perhaps best known for leading AT&T away from popular unlimited smartphone plans and towards more lucrative plans that involve buckets of data.

In his absence, Glenn Lurie, President of the Emerging Enterprises and Partnerships group, was promoted to CEO. Lurie has overseen a number of big partnerships during his time with the company. He will continue to report to de la Vega while de la Vega will in turn report to AT&T CEO Randall Stephenson.

As outlined in an official statement sent to Engadget, AT&T has been integrating various functions of their wireline and wireless operations for several years. Now, they are taking the next natural step by integrating their marketing and distribution for Business Solutions into their Mobility group.

As such, de la Vega's responsibilities have been expanded as CEO of the Mobility & Business Solutions organization. The group will focus on delivering integrated solutions for business customers that are first and foremost mobile.

Interestingly enough, AT&T let on that business-related customers represent more than 50 percent of their mobile revenue - and that figure is growing.

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So then, is this where the "Peter Principle" begins to take hold?

OR:

"As the New York Times points out, de la Vega is perhaps best known for leading AT&T away from popular unlimited smartphone plans and towards more lucrative plans that involve buckets of data".

AT&T's mobile and cellular customers should be expecting higher phone bills?
 
So then, is this where the "Peter Principle" begins to take hold?

OR:

"As the New York Times points out, de la Vega is perhaps best known for leading AT&T away from popular unlimited smartphone plans and towards more lucrative plans that involve buckets of data".

AT&T's mobile and cellular customers should be expecting higher phone bills?
Well somebody has to subsidize his and his family's long, expensive overseas calls to their extended family and friends, their exorbitant roaming charges, their unlimited high speed data because he sure as hell has no intention of coughing up. Oh yes, I almost forgot, Somebody also has to subsidize their extravagant lifestyle.
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As long as he is not white :)

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