Atari 'E.T.' cartridge dig put on hold over waste excavation plan

Shawn Knight

Posts: 15,291   +192
Staff member

environmental atari e.t. cartridge e.t.

A group of filmmakers from LightBox and Fuel Entertainment were eager to begin excavation of a New Mexico landfill in search of millions of copies of Atari’s commercial flop of a video game that was E.T. the Extra-Terrestrial.

The search has since been put on hold, however, as officials from the New Mexico Environment Department are requiring the dig team to obtain a waste excavation plan (WEP). According to department spokesperson Jim Winchester, a WEP must be approved before any excavation can take place regardless of the fact that city officials have already approved the search.

According to a report from The Guardian, a WEP was filed for at some point but was ultimately rejected in February. The filmmakers have reportedly not yet submitted another one but that isn’t deterring them.

LightBox producer Catherine Pasciak said the company is still planning to travel to the landfill in Alamogordo when and if the project gains the necessary approval.

If you aren’t up to speed, the E.T. cartridges in question have become the stuff of legend in the video game industry. Atari paid tens of millions of dollars to director Steven Spielberg for the licensing rights to the hit 1982 film. Aiming to take advantage of the popularity of the movie, the game was developed in a matter of weeks and rushed to market.

Needless to say, that was a recipe for disaster. Despite immediately selling around 1.5 million copies, the game quickly stalled and ended up costing the company $500 million. Rumor has it that Atari cut their losses and buried the unsold cartridges in a landfill.

It’s often regarded as the worst video game ever created.

Permalink to story.

 
One man's waste is another man's treasure! but I suspect the diggers were in just for the publicity in order to lunch digger 2014 touch edition for windows 8.1 :)
 
How on earth did they lose $500 million on a game that was created in a matter of weeks? Even if they paid 'tens of millions' to Spielberg that still leaves a lot left over for making and marketing the game. You could buy every commercial on Super Bowl Sunday and not spend a few hundred million bucks. I almost wonder if those cartridges aren't filled with the lost cash, ha!
 
Bah. It sounds like the New Mexico Environment Dept. are just trying to turn a quick buck. A WEP probably wasn't even in existence when the landfill was first opened. I think they made up that rule 10 minutes ago.
 
How on earth did they lose $500 million on a game that was created in a matter of weeks? Even if they paid 'tens of millions' to Spielberg that still leaves a lot left over for making and marketing the game. You could buy every commercial on Super Bowl Sunday and not spend a few hundred million bucks. I almost wonder if those cartridges aren't filled with the lost cash, ha!
Rights to the movie, the cost of production of the cartridges/game, and advertising among other things to that degree. Basically they made a pitiful game and thought that the hype would win out but of course back then that kind of thing was way overestimated.
 
How on earth did they lose $500 million on a game that was created in a matter of weeks?

In 1982, rewritable flash was insanely expensive. If you were to sell more than a few 100,000 copies, it was cheaper to pay for a custom chip design that imbedded the game's data directly into the chip and then for a bare minimum amount of flash to store saved games. However, you have to pay for the chip to be made and then order the right amount of silicon at the chip foundry. If you order too few chips, customers are angry that they can't get the game. To many, and you destroy your margin. In this case, Atari paid for millions and millions of E.T. chips and their cartridges to be built but sales plummeted. The legend is that no price could move the cartridges already made and Atari was paying warehouse fees. It was cheaper to pay for landfill space than warehouse space, so they took that route.

The loss was at the chip foundry, not to programmers. And during the 1980's, it was very common to pay more for cartridge manufacturing than program development.
 
Definitely NOT the worst game ever. Pitfall was infinitely worse. I actually enjoyed playing ET at the time. It wasn't that bad. It was better than Tanks too, come to think of it. Yawn.
 
Back