There once was a time, 10-15 years ago, when the concept of pre-ordering made sense. Every video game on the market was pressed onto a disc, and those discs had to be manufactured, shipped and sold in a store. Often, due to demand, popular games would sell out, leading to frustrated customers. Soon enough, though, companies like Gamestop and Amazon figured out that if you could pay for a game before it shipped, then you could avoid missing out. Publishers would have a better idea of how many boxes they’d need to ship, and customers could guarantee they’d get hold of the latest game as soon as it was released, avoiding the heartache of a sold-out sign. It was a good arrangement! At least for a time. It didn’t take long for publishers and retailers to realise, though, that once a customer put their money down for a game that wasn’t finished, that customer was on the hook. Read the complete article.