Beats By Dre looking to end partnership with HTC

By Shawn Knight
Aug 19, 2013
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  1. Beats Audio co-founders Dr. Dre and Jimmy Iovine initially sold a 50.1 percent stake in their company to handset maker HTC two years ago for $300 million only to buy half of it back a year later for $150. Now...

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  2. cmbjive

    cmbjive TS Booster Posts: 777   +137

    "Beats Audio co-founders Dr. Dre and Jimmy Iovine initially sold a 50.1 percent stake in their company to handset maker HTC two years ago for $300 million only to buy half of it back a year later for $150."

    They bought it back for only $150??!! Wow, that's a great price!
  3. hahahanoobs

    hahahanoobs TS Evangelist Posts: 1,631   +432

    There, read it again.
  4. veLa

    veLa TS Evangelist Posts: 708   +168

    Beats isn't even high quality audio.
    SantistaUSA, mosu, trgz and 2 others like this.
  5. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 2,752   +1,107

    I doubt it really had much to do with helping to sell smartphones. Beats supposedly makes your music sound 'better' but many smartphone users don't have headphones capable of taking advantage of it.

    And they want to start a streaming music service? Isn't Spotify barely hanging on and Google just started their own service? How are they going to compete?
  6. No real loss as beats generally resulted in poor quality sound reproduction anyway
    mosu and trgz like this.
  7. Read it again.
  8. Adhmuz

    Adhmuz TechSpot Paladin Posts: 1,653   +523

    Beats Audio, the Monster Cable of the audio world. "Beats Audio. LEADING THE REVOLT AGAINST INFERIOR SOUND." Funny the claims companies make. I was recently able to compare a pair of the urBeats earbuds, retail for $99, against a pair ultimate ears by Logitech, purchased for $9.99. Honestly with one bud in one ear and the Logitech in the other, the sound was so similar a blind test with a couple of my friends proved they couldn't tell the difference. The friend who bought them looked like a fool. Much like all people who buy this crap.
  9. Beats....LOL
    Along with Monster and Bose they are extremely misleading about their quality.

    Pick up a pair of Beyerdynamic DT 770s and see what real headphone bass is like.
    Get some Grado SR225s to hear true clarity and crisp sound.
    mosu likes this.
  10. treetops

    treetops TS Evangelist Posts: 1,953   +162

    I have it on my phone, it came with it, never used it, really not going to ever buy beats head phones. And my phone speaker cannot use it.
  11. mctommy

    mctommy TS Booster Posts: 190   +30

    Still rocking my Sony MDR-V6 which were introduced by Sony in 1985. Sony never changed these (altered them a little bit with the MDR-7506 & MDR-V600) and they were the go-to studio monitors... and they cost about $75.
  12. St1ckM4n

    St1ckM4n TS Evangelist Posts: 2,920   +627

    Actually, the audio processing program you speak of is indeed made to take advantage of the 'generic' consumer headphones. The bass is boosted in a way to get 'better' sound out of earbuds or similar. Apple does the same with their iPhones.
    MilwaukeeMike likes this.
  13. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 2,752   +1,107

    Well.. after I read what you wrote I tried it out with my HTC One and some different headphones. My super cheap Sansa Clip earbuds, $6 panasonic earbuds from Amazon (which sound good for $6 earbuds) and my logitech computer speakers (2.1) all had the same difference. It was noticeable to turn Beats on and off, but not by much. It added some tone, increased bass slightly and made the vocals louder. There was also a bigger stereo separation between the left and right speakers. It did make the sound better, but it didn't help anymore with the cheap earbuds than it did with the logitech speakers.

    However... On the speakers on the actual HTC phone, it was like turning a mono shower radio into a Bose Wave radio. Well... maybe not that much, but it sounded a lot better. I don't know if perhaps HTC doesn't do anything to improve the standard sound on a phone they include Beats on, but the difference was significant.
  14. treetops

    treetops TS Evangelist Posts: 1,953   +162

    I thought beats just undigitalized music
  15. trgz

    trgz TS Booster Posts: 153   +23

    Oo, I was looking for a cheap/simple Android Phone for the rare occasions I might need to give my Nexus 10 some 3G and I had shortlisted the HTC Desire C but haven't yet bought it due to the Beats label on it! Here's hoping that it might get un-badged (not too worried about the sound as I have a iPods for that)
  16. Railman

    Railman TS Booster Posts: 708   +101

    I have a pair of Beats earbuds which came with my HTC. I am impressed with the sound quality, but what impresses most is the fact they are still working considering the rough treatment they get. Most headphones only last 6 months!

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