Clever marketing firm uses Apple iPhone hype to its advantage

By Shawn Knight
Sep 4, 2015
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  1. A marketing firm by the name of 6S Marketing has published an open letter to Apple in an attempt to persuade the technology giant to reconsider naming its next smartphone the iPhone 6s.

    The public plea from 6S Marketing co-founder Chris Breikss touches on his company’s history, how it got the idea for the name (6S sounds like “success”) and even how many of its 35 employees are longtime Apple users.

    The firm has even rented billboards in Times Square and parked a mobile advertising truck in front of Apple’s iconic retail store on Fifth Avenue but don’t be fooled – it’s all a well-timed publicity stunt that appears to highlight just how good the marketing firm is at its job.

    For starters, it doesn’t take a rocket surgeon to predict Apple’s iPhone naming convention. The Cupertino-based company has been using the “s” moniker to designate the once-every-two-years evolutionary update to its iconic handset since 2009.

    If the firm was at all serious about its request, they would have reached out to Apple months or even years in advance and it wouldn’t have done so on a public stage. Furthermore, a marketing firm would be fully aware of the fact that even if Apple obliged and changed the name to something else (like the iPhone 7), it’d be logistically impossible to do so this late in the game.

    Still need convincing? How about the fact that the URL plastered on its marketing material was registered just a few weeks ago?

    What we have here is a brilliant marketing campaign that’s using the hype surrounding the unveiling of Apple’s next iPhone to promote itself. Let’s face it – 6S Marketing could never generate this kind of brand awareness on its own. Job well done, guys.

    Permalink to story.

  2. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,335   +1,937

    Very clever. If a marketing firm pulled the same kind of stunt here it would probably go mostly unnoticed.
  3. RzmmDX

    RzmmDX TS Addict Posts: 294   +58

    Hate for Apple Hipsters.


    How is this different from cyber squatting?
  4. Xclusiveitalian

    Xclusiveitalian TS Evangelist Posts: 699   +58 could file a trademark lawsuit and easily win millions.
  5. captaincranky

    captaincranky TechSpot Addict Posts: 11,457   +1,759

    Remember, "if it's not an iPhone, it's not an iPhone". Or so my TV keeps telling me. But, but, but, I was already acutely aware of that. No matter, The beat goes on, "if it's not an iPhone it' yadda, yadda, yadda". Sheez.:mad:
  6. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 8,430   +2,822

    These guys though, I think are pushing a sales pitch, "If it's not 6S, it's not success".
  7. captaincranky

    captaincranky TechSpot Addict Posts: 11,457   +1,759

    Same s***, different ear?:oops:

    Seriously though, if Apple could win a lawsuit against Samsung based on something as flimsy as "our iPhone had rounded corners first", they could probably buy off enough judges and jurors to obtain copyrights to the exclusive use of the letter and number, "6S", when used in conjunction with one another. Who knows, they might even obtain exclusive rights to use them in a different order.
    Last edited: Sep 7, 2015
  8. Apple has though about dropping the 'I', the 's' won't make much difference.

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