SAN FRANCISCO, Oct. 18, 2007 – Dell today issued a global challenge to members of the “ReGeneration” – people of all ages who share a goal of protecting the Earth – to help its engineers design the world’s most environmentally responsible computing technology. Dell’s call for ideas was issued here during the CONNECTING’07 World Design Congress. The challenge is called the ReGeneration: International Green Computing Technology Design Competition; Dell is looking for ideas that demonstrate fresh approaches and responsible solutions for green computing technology. “Dell is committed to partnering with the ReGeneration,” said Ken Musgrave, director of Dell’s Experience Design Group. “We want the best ideas from design students, computer enthusiasts and others to help technology protect our environment.” The competition, which is endorsed by the Industrial Designers Society of America, is designed to invigorate the academic and industry dialogue regarding designs for environmentally responsible computing. The professionally juried competition is open to all, with a focus on students of universities and colleges that offer design programs. Competition details are now available and the submission period spans January through April 2008. Jury-selected finalists will be announced in May 2008, and honored with a prize of $10,000 each. A popular vote will be held online to find the finalist submission that most resonates with the public. That winner will receive an additional $15,000 prize. If the popular vote winner is a student, his or her university is eligible for a matching $15,000 prize. Entry details are available at www.dell.com/designregeneration. Entries from finalists will appear on this site in April where the public vote will also be recorded. For more information on today’s announcement and the design competition visit, Direct2Dell or www.dell.com/environews. For more information on the company’s environmental programs, visit www.dell.com/regeneration .