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Facebook expands partnership with Unity to reinvigorate gaming efforts

By Shawn Knight
Aug 18, 2016
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  1. Facebook was once a leader in browser-based social games for casual players but once developers turned their attention to mobile, that revenue stream dried up considerably. Now, the world’s largest social networking is looking to once again attract gamers through an existing partnership with an established player in the game (no pun intended).

    Facebook Product Marketing Manager Jack King Choi revealed earlier today that the two companies are working to expand Facebook’s set of game developer tools and services which includes an all-new PC gaming platform currently in development.

    The two are also building new functionality into the Unity engine that’ll streamline the process of exporting and publishing games on Facebook. This, Choi said, will allow devs to quickly make their games available to the more than 650 million people that currently play Facebook-connected games each month.

    Although not what it once was, gaming is still a high priority for Facebook as evident by deals like this as well as its acquisition of Oculus VR a couple of years back. Taking the time to bring games to the social network is also lucrative for developers. Last year, for example, Facebook paid out more than $2.5 billion to developers of web-based games.

    Assuming virtual reality gaming takes off as many anticipate, Facebook would be in a great position to have an established PC gaming platform in place.

    Facebook is granting select developers immediate access to a closed alpha build of Unity version 5.4 that includes the new Facebook export function. Developers interested in giving it a whirl are encouraged to apply for access by August 31.

    Image courtesy dolphfyn, Shutterstock

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  2. Kibaruk

    Kibaruk TechSpot Paladin Posts: 2,506   +498

    Actually I'm not even mad, it's amazing.

    Yeah the idea is great hope it gets to good port, it can definitely attract more developers if they get tools such as Unity and can easily and quickly get to a lot of people.
     
    Reehahs and wastedkill like this.
  3. Jamlad

    Jamlad TS Booster Posts: 59   +61

    Eh, no thanks.

    EA and Ubisoft are already bad enough with their **** offerings.
     
    wastedkill likes this.
  4. Kibaruk

    Kibaruk TechSpot Paladin Posts: 2,506   +498

    Well that's the thing, it's not EA nor Ubisoft that will be developing, will be mostly indie titles from 3rd party developers, so this might not be half as bad as you think it will be.
     
    Reehahs likes this.
  5. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,476   +2,034

    Not for me thanks. I'd rather just buy a game that I'd play rather than sign up for a FB account. There is absolutely no way I'd contribute a cent to their coffers.
     

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