Facebook now has 1 billion mobile users and 200 million Instagram users

Justin Kahn

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facebook instagram 1 billion instagram facebook users mobile oculus

While all attention is being focused towards Facebook's acquisition of gaming VR company Oculus for $2 billion, the company also made another interesting announcement on Tuesday with regards to the social network's mobile user numbers.

More than 1 billion Facebook users access the site through mobile apps now, according to an announcement from CEO Mark Zuckerberg this week. Based on a recent report from J.P Morgan, Facebook's services make up for about 20% of the time users are spending on mobile applications.

Some two years ago, when Facebook acquired Instagram, the company was facing difficulties transitioning its popularity over to mobile. Instagram has jumped well over 100 million users in the past 2 years or so, and it appears as though Facebook's overall mobile presence is following that trend.

Although Google remains dominant, Facebook has become a major player in the mobile ad business in that time as well. A recent eMarketer study said that Facebook's mobile ad spend share more than tripled in 2013 to 17.5% and is expected to continue to grow across 2014. Two weeks ago the company launched News Feed video ads, and just last quarter counted mobile at 53% of its total ad revenue, up from an 11% total in 2012.

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To think that roughly 15% of the world's population uses Facebook daily. Quite mindboggling.
 
To think that roughly 15% of the world's population uses Facebook daily. Quite mindboggling.
Don't let that figure fool you, who the hell knows how they figure it out. It may have been downloaded a billion times but I've downloaded and removed it a few times myself. Also remember that everytime you switch on your device you automatically get signed in. Although FB does have a hellava lot of users I take what they say with a shovelful of salt, these companies love inflating and strutting their stuff.
 
Like PT Barnum so accurately pointed out in the early 1900's "A sucker is born every minute." He foretold the onslaught of twits and farcebookers.
 
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