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Fallout Beer is real, here's how to pre-order a case

By Shawn Knight
Oct 23, 2015
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  1. The premium beverage industry has exploded in popularity over the last decade or so, spawning a number of niche drinks marketed specifically for gamers.

    Big names like Bawls and Mountain Dew Game Fuel immediately come to mind although there are literally dozens – and maybe even hundreds – of obscure drinks for gamers. I mean, who knew that Nintendo and even Turtle Beach sold beverages for gamers?

    Regardless of brand, the one thing that virtually all of them have in common is the fact that they’re energy drinks. That designation typically meaning they provide extra doses of caffeine, sugar and / or other ingredients like guarana to help boost alertness, keep you awake for longer or “send you into the stratosphere” as Bawls proudly proclaims.

    In other words, they’re “uppers.”

    Bethesda Softworks will soon be releasing a premium drink of its own that’s marketed towards gamers – specifically, fans of the post-apocalyptic Fallout franchise. What makes its upcoming drink unique, however, is the fact that it’s not an energy drink – it’s an alcohol-laden adult beverage.

    The aptly-named Fallout Beer is the result of a partnership with Carlsberg, a brewery in the UK. Inspired by fictional Vault-Tech Industries, Fallout Beer is brewed using a unique blend of malted barleys combined with selected hops. The result, according to its Amazon product page, is a light colored pilsner lager with a refreshingly zesty hoppy taste and a floral aroma.

    Bruce Ray, corporate affairs director at Carlsberg UK, said this is something of a world-first. Adult participation in video gaming is truly a social activity, adding that it’s on par with cinema and music and that they’re proud to worth with Bethesda on the product.

    If you missed out on pre-ordering the Fallout 4 Pip-Boy Edition (we hear it’s back up for pre-order over on Bethesda’s store), this could be your shot at redemption… either that, or an opportunity to drown your sorrows.

    All jokes aside, Fallout Beer seems like a pretty slick collectible. Do note, however, that it’s being sold exclusively in the UK as a beer marketed to gamers probably wouldn’t fly in the US. Maybe we can keep our fingers crossed for Nuka-Cola?

    Gamers 18 and older (the legal drinking age in the UK) can pre-order a case of 12 bottles for £29.99 (which includes free delivery) ahead of its November 5 release date. That works out to roughly $45, nearly as much as the game itself.

    Fallout 4, meanwhile, is set to drop five days later on November 10 for PlayStation 4, Xbox One and the PC. Do you plan on picking up the game and / or a case of cold ones to go with it? Let us know in the comments section below!

    Lead image courtesy Bit-tech

    Permalink to story.

     
  2. davislane1

    davislane1 TS Evangelist Posts: 3,562   +2,368

    "All jokes aside, Fallout Beer seems like a pretty slick collectible. Do note, however, that it’s being sold exclusively in the UK as a beer marketed to gamers probably wouldn’t fly in the US."

    The remarkable inconsistency of American morality has always been fascinating:

    In your early teens, you can consent to sex so long as the partner is within a certain age range.

    When you turn eighteen, you can vote and purchase firearms.

    When you turn sixteen, you can qualify for a driver's license.

    When you turn seventeen, you can enlist in the military (with parental consent).

    You can't legally purchase or consume alcohol until you're twenty-one, and anyone who facilitates such can go to jail.

    Every single one of these decisions has more impact than alcohol. Yet, it's the booze that holds the status of forbidden fruit.
     
    Panda218, Burty117 and cliffordcooley like this.
  3. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 8,558   +2,900

    I don't believe fascinating is the word I would use. However I do agree with you.
     
  4. psycros

    psycros TS Evangelist Posts: 1,324   +711

    So you would rather people be able to get drunk first THEN vote, shoot a gun or anything else you mention? You can't honestly be this stupid. Alcohol has led to more bad decisions and life-ruining consequences than anything else - probably EVERYTHING else - on your asinine list. Stop trying to sound "enlightened" until you have something intelligent to say.
     
    Adhmuz likes this.
  5. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 8,558   +2,900

    How about this. Some people start because the are told they can't at a young age, therefor giving them something to look forward to once they become of age. Age limits are as bad an influence if not more than peer pressure.
     
  6. davislane1

    davislane1 TS Evangelist Posts: 3,562   +2,368

    This coming from someone whose first reaction when triggered is to eviscerate a straw man:

     
    Panda218 likes this.
  7. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,514   +2,058

    30 quid for a dozen beers?!! What were they drinking when they dreamt up this price? I'd just like to drink a beer, not buy the brewery.
     
  8. davislane1

    davislane1 TS Evangelist Posts: 3,562   +2,368

    There's probably a season pass bundled with the beers.
     
  9. yRaz

    yRaz TS Evangelist Posts: 1,906   +954

    Alcohol kills 5 times more people every year than guns and leads to well over one million injuries each year. It's also a lot more tightly regulated than guns. Yes, guns are safer than alcohol.

    Alcohol is a stupid drug anyway. Once you start drinking you only have about 4-6 hours before you need to go to sleep, and those are some pretty lame hours at that. If I say my kids can't drink then some ******* goes and gets it for them then, yes, they deserve to go to jail.
     
  10. davislane1

    davislane1 TS Evangelist Posts: 3,562   +2,368

    I am aware of the statistics. The more important fact is that Americans drink less than Europeans, have a higher minimum drinking age than most Euro countries, but experience more alcohol-related deaths. Quite simply, the 21 limit is demonstrably ineffective and irrational.
     
  11. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,514   +2,058

    Well for that price they had better give buyers more than just a dozen beers. Just thinking about paying that price leaves me with a hangover from hell.
     
    davislane1 likes this.
  12. Emexrulsier

    Emexrulsier TS Guru Posts: 513   +46

    What tosh are you on about where you need to goto sleep within 4-6hrs of drinking. What you mean is YOU need to not everyone. If I go for a night out on a serious bender it could start as early as 11am and we aren't ending the night until 5 or 6 am the following morning. Sure some maybe paraletic or have nodded off but many goto bed just cause things have twinkled down not because we are all sleepy. Then If I am serious hardcore I'm up at 12 again for "hair of the dog".
     
  13. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,514   +2,058

    I remember the days you so succinctly explain of mine many moons ago, I'm sure glad they're behind me now, they were fun though.
     
  14. yRaz

    yRaz TS Evangelist Posts: 1,906   +954

    I'm happy being an alcoholic is working out for you
     
  15. davislane1

    davislane1 TS Evangelist Posts: 3,562   +2,368

    Consuming alcohol (even if excessively on occasion) does not an alcoholic make.

    Disclaimer: I say this after having consumed an Angry Orchard.
     
  16. yRaz

    yRaz TS Evangelist Posts: 1,906   +954

    true, but drinking for 12 hours and then getting up and doing it again the next day does make you an alcoholic
     
  17. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 8,558   +2,900

    Working all week not doing your best because you are concentrating on the drinks you will have the following weekend makes you an alcoholic. I find it hard to believe someone that can drink 12 hours a day is not like this.
     
  18. treetops

    treetops TS Evangelist Posts: 1,953   +162

    The reason this is so is because they believe your brain is still developing between 18-21 and alcohol will have a negative impact during this sensitive time. Just stating the argument, not supporting one side or the other, I'm not a doc what do I know.
     
  19. davislane1

    davislane1 TS Evangelist Posts: 3,562   +2,368

    IIRC it's 21 for females and 25 for males. That justification is still at odds with each of the other items on the list, as they convey adult responsibilities to people with demonstrably underdeveloped brains.

    Point is, we're all over the map with this stuff...which is why America will never have Fallout beer.
     
  20. Uncle Al

    Uncle Al TS Evangelist Posts: 1,681   +783

    Yeah ... I bought a case of "Billy Beer" back when it was popular. There it sits, in the corner, collecting a 22nd layer of dust. While it has lasted longer than Billy did, I think it's popularity is every bit as dead as he is!
     
    davislane1 likes this.
  21. Adhmuz

    Adhmuz TechSpot Paladin Posts: 1,653   +523

    And here's to hoping it comes to Canada where the laws are much less strict and in Quebec specifically you can drink wine from the age of 12, at least that's when I had my first glass of wine with my parents consent. I never developed a drinking problem, went through the typical teenage phase of drinking when-ever the opportunity arose, but that only lasted one summer and I was already bored of it. Unfortunately alcohol affects people differently and it's due to so many variables, 21 is a little old for a drinking age in my opinion, but that's because of my personal background and experiences. I feel Europe can afford a lower drinking due to the transportation infrastructure that facilitates moving around with alcohol in your system, North America is very spread out resulting in a lot of cars being used to get around resulting in MANY DUI related accidents. However I don't believe age to be a deciding factor there either.

    Anyways, it would be nice for this to be available outside the UK, not likely however, although this is going to essentially be Carlsburg with a slight twist...
     
    davislane1 likes this.
  22. treetops

    treetops TS Evangelist Posts: 1,953   +162

    Strangely enough iv heard women are maturing a few years earlier then they did 50 years ago. Due to hormones\steroids in milk and beef. While males mature at the same rate. I doubt thats why though lol.
     
  23. davislane1

    davislane1 TS Evangelist Posts: 3,562   +2,368

    It's a fairly interesting topic, as the current thinking on that has shifted from food to epigenetics, but it's too far OT for the thread. I can't figure out how to plausibly connect gene switching to booze that should have shipped with the game.
     
  24. Emexrulsier

    Emexrulsier TS Guru Posts: 513   +46

    Lol I can handle my ale and dont fall asleep after 4 hours ... obviously I'm an alcoholic.

    To get things straight, I don't drink everyday, I have a 24/7 job which prohibits when I do get to "let my hair down", I don't fall asleep within 4 hrs of having a beer, and oh im not a ***** yank!
     

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