dirtyferret
Posts: 884 +1,250
The GTX 1060 vanilla version runs about $200 everywhere, save for a special deal here and there where you can get $20 off if you're lucky. The MSI Gaming version you use here is a 3GB card that runs $230 on Newegg and Amazon right now.
I just don't agree with your assessment on what the 970 and R390 are worth. Considering they both still slaughter newer games and can outperform the 1060 in some respects, $120 would be a rip-off to sell one at. Even at $150 I'd feel bad getting rid of one. I'd rather keep it.
I picked up a gigabyte OC 1060 for $180 in Sept - 16. The price increase could be due to lack of inventory.