Americans are becoming increasingly more dependent on the Internet to search for, well, everything. The most recent data released by digital analytics company ComScore found that people in the U.S. performed 19.4 billion explicit core searches during the month of July. That figure is up from 19.2 billion the month before and just 16.3 billion last September.
In what is likely a surprise to nobody, Google is still the king of search. Last month, 66.7 percent of core searches – or nearly 13 billion – took place through the search giant.
The gap between first and second place wasn’t even close as Microsoft’s Bing took home the silver with 17.9 percent of all searches while Yahoo, Ask and AOL rounded out the top five at 11.4 percent, 2.7 percent and 1.3 percent, respectively. The bottom three services were all down 0.1 percent compared to June 2013 searches while Bing held steady at 15.9 percent.
Yahoo’s search share market has been in a state of freefall for years. The Internet pioneer surrendered its second place ranking to Bing back in December 2011. To put it into perspective, Yahoo’s share has dropped from 16 percent a year and a half ago, to 12 percent last September and now just 11.4 percent as of last month.
It’s worth pointing out that data in the ComScore report was collected from home and work locations. Mobile searches, a growing market in its own right, weren’t factored into the results.
