Highfive hopes to make video conferencing affordable and convenient

Himanshu Arora

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Video conferencing equipment is not only expensive, it is also painstakingly difficult to set up most of the time, but a startup by the name of Highfive is hoping to change that with its all-in-one video conferencing system, and carve out a space for itself in a highly competitive market, which is already dominated by the likes of Cisco, Polycom, and more.

“Meetings suck. We all know that. We waste the first 15 minutes of every meeting navigating technology to get people connected. Projectors, speakerphones, conference bridges, dongles, pin codes... the list goes on and on”, said Shan Sinha, the startup’s co-founder and chief executive, in a blog post. “15 minutes later, once everyone is finally connected, our prize is an extremely awkward conference call”.

Sinha is an an ex-Googler who has worked as a product manager for Google Apps. When he joined Google back in 2010, he found that every conference room in the company is equipped with a video-conferencing system developed by the search giant itself, enabling employees to communicate and collaborate with colleagues working at other Google offices.

“There was a pretty magical transformation at Google”, he said. “My teams communicated differently than at any other company I’ve ever worked at”.

However, not every organization can afford that kind of multimillion-dollar video conferencing setup. Just to give you an idea, its installation cost is around $20,000 per room. So, in 2012, Sinha left Google, and founded the startup with a vision to develop a higher quality video conferencing experience, but at a much lower cost.

highfive conference video conferencing conference call

After two years of hardwork, the startup has now introduced its first product -- a $799 device equipped with an HD camera and a noise-canceling mic array, and accompanying cloud-based software. The device, which you can mount on the wall and connect to a TV, takes little time to set up and requires no additional cables or remote controls.

You can invite other participants to join a conference by sending a link, which they can open in a browser or through the Highfive mobile app (currently available for iPhone only), and start video conferencing. If a participant enters a conference room that has a Highfive device installed, they can transfer the video to the Highfive-connected flat-panel display with just a swipe on their hand-held device, which can then serve as a remote control.

Aside from the Highfive device, the service is free to use, but the company is planning to offer a $10 per active user per month premium option which will add features like custom branding, single sign-on, priority support, and more.

The product, which is already being used by around 100 companies including Shutterfly, HotelTonight, NxStage Medical, Mimeo, and more, is now available for purchase on the Highfive website.

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Why would a company pay for this? There's a lot of other software out there that can accomplish this for a fraction of the price or even for free. Google+ offers google hangouts, so you can have up to 20 or so participants in a video chat at any one time for free. The video chats can be private or public, so maybe it would be a news conference for some companies to update their shareholders. I think many of us would agree that the main electronic device being used at a conference meeting will most likely be a laptop, not an iPhone. I have a Droid RAZR HD, so this app is not available for me, where as google hangout is available for iOS, Android, and PC/MAC.

I think the idea of limiting the conference call to an iPhone is what got me the most with this. At most conference calls involving laptops, the participants plug in microphones via usb or mic input. An iPhone doesn't allow for most quality microphones to plug in (sure you can get those in ear headphones/microphone but it's not quality suitable for a conference call), so the user is then stuck to buying this outrageous $799 HD webcam. On top of this, they want an extra $10 a month for some upgraded features for the app? I don't think this will catch on with most companies. Sure a few here and there might find it interesting, but I think the vast majority of America already has a much more cheaper alternative they are already using (Google+, Skype, and many, many more).
 
Highfive is good. Additionally, you may try a R-HUB desktop video conferencing server. It provides 30 way HD video conferencing.
 
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