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Hulu eliminating free tier as content shifts to Yahoo

By Shawn Knight
Aug 8, 2016
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  1. Hulu on Monday said it was eliminating its free, ad-supported tier as it moves to a subscription-only (paid) business model. Free content isn’t going away, however, thanks to a revised distribution deal with Yahoo.

    The Internet pioneer, who was recently sold to Verizon for $4.83 billion, has announced a new streaming TV-watching site called Yahoo View that’ll feature content from Hulu.

    Viewers will be able to catch the last five episodes of shows from ABC, NBC and FOX eight days after their original broadcast. The new service will also feature other network sitcoms, day-after clips and full seasons of anime and Korean drama.

    Hulu, meanwhile, will offer the same two subscription options it has for a while now. For $7.99, you’ll get unlimited streaming access bolstered by commercials. Stepping the monthly payment up to $11.99 eliminates all commercials, offering a more Netflix-like viewing experience.

    Ben Smith, Hulu senior VP and head of experience, said that for the past couple years, they’ve been focused on building a subscription service that provides the deepest, most personalized content experience possible. As they have continued to enhance that offering with new originals, exclusive acquisitions and movies, Smith continued, the free service became very limited and no longer aligned with their experience or content strategy.

    The shuffling comes less than a week after Time Warner announced it would be buying a 10 percent stake in Hulu for $583 million, joining the likes of Comcast, Disney and Fox as co-owners of the streaming video service.

    Image courtesy ibreakstock, Shutterstock

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  2. Puiu

    Puiu TS Evangelist Posts: 1,902   +528

    Usually associating with Yahoo leads towards the eventual demise of the brand/service/product.
     
    Hexic likes this.
  3. SirGCal

    SirGCal TS Maniac Posts: 365   +136

    So to translate; I will never again use Hulu. Occasionally went for free content and tolerated the overdone adds but. Paid for it for a tiny bit. Just not worth it. The free was about it. See ya.
     
  4. SirGCal

    SirGCal TS Maniac Posts: 365   +136

    Ohh also, so since Verizon purchased Yahoo's operation business, does that mean Verizon purchased Hulu?
     
  5. Scshadow

    Scshadow TS Guru Posts: 469   +97

    So they're finally going through with it... what a mistake. I mean I know they've been mulling over how to transition to a subscription only model for a long time so this is not exactly a surprise, its just stupid. Hulu was a staple for my viewing habits but I don't support this move. I will have to re-examine my plans in the fall. I was basically planning to reup my no-commercial subscription plan when the fall shows come back but I guess I'll go back to illegal sources like before hulu came along.
     

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