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Indian startup Ringing Bells to ship controversial $4 smartphone next week

By Shawn Knight
Jun 24, 2016
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  1. The cost of a new smartphone has dropped significantly over the past several years although if you’re only shopping in the flagship market, you may be blind to this fact. If you look around, you’ll find several quality handsets from reputable manufacturers for just a few hundred bucks and even entry-level phones for less than $50.

    Compared to the latest smartphone from Indian startup Ringing Bells, however, that’s still really expensive.

    The company’s Freedom 251 handset commands just 251 rupee, or about $4. Yes, that’s right – four bucks for a smartphone. How is that even possible?

    According to Ben Wood, an analyst at CCS Insight, it’s not. Wood told CNET that there is absolutely no way it is possible to make a smartphone for $4, adding that even the cheapest, vaguely functional feature phones with basic talk and text command a bill of materials of at least $15. That doesn’t even include the cost of research and development, marketing and manufacturing.

    According to its website, the Freedom 251 will carry a 4-inch qHD IPS display that’s powered by a quad-core 1.3GHz processor alongside 1GB of RAM and 8GB of local storage (expandable via SD card slot to 32GB). There’s also a 3.2-megapixel rear-facing camera with autofocus and a 0.3-megapixel shooter up front – all running Android Lollipop 5.1 from a 1,450mAh battery.

    Some, like Counterpoint Research senior analyst Tarun Pathak, have speculated that the device is being subsidized by India’s government. If true, Wood notes that such a steep subsidy will be completely unsustainable.

    Ringing Bells says deliveries are expected to begin on June 30.

    Image courtesy FitnHit

    Permalink to story.

     
  2. Raoul Duke

    Raoul Duke TS Guru Posts: 930   +354

    Wondering if it is possible they are buying and using parts left over from all of the continual upgrading of other companies phones. Surely they must have manufactured more than they used and like all companies are looking at ways of disposing what to them is rubbish. Can you cobble together a phone this way? Make a name then up the price? Or is this just another marketing scam to get the company name out to the public?
     
  3. Odium

    Odium TS Rookie Posts: 23   +6

    Looks like marketing scam to me. A smartphone cannot be so cheap so obviously something is not right.
     
  4. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,509   +2,056

    4 bucks?! How do they manage to sleep at night knowing they're blindly robbing people? ;)
     
  5. davislane1

    davislane1 TS Evangelist Posts: 3,560   +2,365

    If true, Wood notes that such a steep subsidy will be completely unsustainable.

    As if that has ever stopped a government from subsidizing something.
     
  6. Kibaruk

    Kibaruk TechSpot Paladin Posts: 2,512   +503

    What I'm interested in knowing is how much this phones really cost to build and how much is being subsidized.
     

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