Intel acquires 360-degree sports video specialist to bring Matrix-style replays to viewers

By midian182
Mar 9, 2016
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  1. Intel is already pushing into the areas of virtual and augmented reality using its RealSense 3D camera technology, but now the company aims to increase its focus on sports event coverage with the acquisition of Tel Aviv-based startup Replay Technologies.

    The Isreali firm recently teamed up with Intel to show off its Matrix-like, 360-degree Free Dimensional Video system (FreeD) for the slam-dunk competition at this year’s NBA All-Star games.

    This ‘bullet time’ was created by Replay using Intel’s server technology and 28 ultra high-definition cameras placed around the arena. Check out the amazing effect in the video below. It does get a bit pixelated at times, but Intel said it will improve this.

    Precise financial details of the deal have not been revealed, but sources believe that Intel will pay $175 million for the acquisition, which has been in the works for the last six months.

    "Intel has been collaborating with Replay since 2013 to optimize their interactive, immersive video content on Intel platforms. As a natural next step in our collaboration, today we’re excited to announce that Intel signed an agreement to acquire Replay Technologies,” said Intel SVP Wendell Brooks in a blog post.

    Intel says it wants to create "a new category for sports entertainment that we call immersive sports, which is attracting the attention of leagues, venues, broadcasters and fans.”

    In addition to giving broadcasters more options for the content they show, Intel hopes this technology could ultimately help lead to a VR /AR system where viewers feel almost as if they are at the event and will be able to view the action from any angle.

    Replay Technologies CEO Oren Yogev said in a statement, “We are extremely excited with this transaction, which we believe will be a winning proposition for everyone involved. The strategic fit between our two companies is a powerful combination; the Replay team is enthusiastic about joining Intel. This transaction will allow us to accelerate Replay’s advanced technology plans, offer advanced services to our clients and provide increased opportunities to our employees.”

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  2. Adhmuz

    Adhmuz TechSpot Paladin Posts: 1,612   +492

    It's pretty impressive so far, and only going to get better as they introduce more cameras. The pixelation isn't even that bad, only really noticeable if your looking at the crowd or away from the main focal point.
    Teko03 likes this.
  3. Icysoul

    Icysoul TS Member Posts: 20   +8

    Well, only the first Matrix movie featured this kind of static object + rotating camera, the other two allowed for slow-motion + rotating camera, which is much more appealing, imo.
  4. Uncle Al

    Uncle Al TS Evangelist Posts: 1,488   +666

    Yeah and I'm sure not too far down the road from that will be the home viewers ability to rotate, zoom, etc. from their home console ..... wow, that will start some REAL arguments!
    Teko03 likes this.
  5. Teko03

    Teko03 TS Maniac Posts: 300   +102

    Maybe it means fewer debates & ref mistakes on replay challenges....somehow they're still making mistakes after reviewing video with current tech.

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