As pointed out by The Reg, a new issue of print magazine Computing Which? claims some advertising for IT products is "selling impossible dreams" with companies "advertising products unable to live up to the claims made in their ads and on their packaging"... Then there's HP's claims that its Photosmart 7550 can print 17 black and white pages a minute. Tests by Computing Which? found that the printer could only manage six pages a minute. Could it be that we have simply got used to these so-called facts? As far as I can recall it's been like this in the mainstream IT sector for years. Sure we enthusiasts can tell the difference but what about dad and moms out there, could something be done to rule these ads?