iVillage banishes pop-up ads
http://www.msnbc.com/news/787096.asp?cp1=1
By Margaret Kane July 29 — c/net news
http://www.msnbc.com/news/787096.asp?cp1=1
By Margaret Kane July 29 — c/net news
iVillage is getting rid of pop-up ads, the publishing company said Monday, after a survey found that more than 95 percent of its readers considered them to be the “most frustrating feature of the Web.”
Some pop-up ads will continue to appear on the site, but will be primarily related to research and in-house subscription offerings. Their appearance will be “minimal,” accounting for less than 1 percent of all ads on the site, iVillage said.
Instead, the company will focus on alternative ad formats, including variably sized standard ad units and pop-under ads, as well as ad placements in newsletters and member mailings.