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LeBron wants you to buy a Samsung Gear VR, and has the commercial to prove it

By dkpope
Dec 28, 2015
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  1. As we all recovered from the Christmas morning bonanza, Oculus, Samsung, and LeBron James added one more gift to the day: a commercial. It launched during the Warriors and Cavaliers game and was pretty epic. Did we mention that in the commercial everyone is lip-synching “Welcome to the Terrordome” by Public Enemy?

    The commercial is for “Striving for Greatness,” a VR film that follows LeBron through his day as he does work and trains for the NBA season. You can download the experience to watch LeBron “do work” in the Oculus Store and the Samsung Milk VR app. According to TechCrunch, the experience was developed by Oculus Studios, Uninterrupted (James’ spot for behind-the-scenes footage from athletes), and directed by Felix & Paul Studios.

    Yes, the point behind the commercial is to sell more of Samsung's Gear VR. But the commercial adds a certain level of mainstream star power (via LeBron) to the VR world in general.

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  2. TomSEA

    TomSEA TechSpot Chancellor Posts: 2,558   +598

    LOL...yeah, I'm going to listen to a basketball player as an "authority" to buy my tech gear. :p
     
    stewi0001 likes this.
  3. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,485   +2,038

    Obviously the ploy is not going to work on you and millions of others but it must work on some or else they wouldn't waste money using it.
    Personally I've never heard of this guy until now and 10 minutes from now I will have forgotten his existence but I'm sure he'll leave some people slack jawed.
     
  4. fl21289

    fl21289 TS Booster Posts: 59   +38

    Is he going to buy it for me too?!?
     
  5. misor

    misor TS Evangelist Posts: 1,163   +197

    only if you love his biceps and abs! ;)
     

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