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Leica's first instant film camera is the $299 Sofort

By Shawn Knight
Sep 16, 2016
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  1. Renowned German camera maker Leica on Thursday announced its first instant film camera, the Sofort.

    Named after the German word for “immediately,” the Sofort utilizes Fujifilm’s Instax Mini film (or Leica’s own branded film, if you choose) and features an optical viewfinder, front-facing flash and multiple shooting modes including people, macro, sports / action, double exposure and of course, automatic.

    There’s also a self-timer if you want to jump into a group picture and of course, a selfie mode (there’s even a tiny mirror on the front of the camera to help frame your selfie).

    For those not familiar, a modern instant camera is much like the old Polaroid cameras in that whatever you shoot gets printed out immediately. In this case, printed images measure 3.4 inches x 2.13 inches (roughly the size of a standard credit card).

    In this day and age of digital cameras and Instagram, this clearly falls into the novelty / retro category which can be loads of fun given the right situation.

    The Leica Sofort goes on sale in November priced at $299 in your choice of white, orange or mint green color schemes. If that’s a bit more than you’re interesting in spending, Fujifilm will sell you one of its Instax Mini cameras starting at around $50 or you can try Polaroid’s Snap instant camera for under $100.

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  2. stewi0001

    stewi0001 TS Evangelist Posts: 1,185   +530

    Wait a second... I don't know if my eyes are playing tricks on me or wait but I'm pretty sure that was not a real picture in the video. Starting at the time marker 00:24 just watch the top left of the photo the guy is holding. The thing he's holding will wobble but the "photo" won't wobble.

    I have no idea if this will actually be a good product or not, just an observation of the video.
     
  3. Danish12

    Danish12 TS Rookie

    I agree. It's worse when you watch it in full screen.

    Looks like someone's got to work on their Adobe Aftereffects camera tracking / key framing skills.
     
    stewi0001 likes this.
  4. p51d007

    p51d007 TS Evangelist Posts: 914   +391

    Looks like something in the background was moving, causing a reflection on the top left of the photo. Gee, you mean a commercial is fake??
     
  5. Igrecman

    Igrecman TS Enthusiast Posts: 92   +49

    Did you forget to add to the text "Paid Advertisement" ?
     
  6. playdead

    playdead TS Rookie

    If I had $300 gift card to Leica I'd pick this up. (Cause this is pretty much the cheapest thing they sell) I really thought they'd price it above $500.
     
  7. Igrecman

    Igrecman TS Enthusiast Posts: 92   +49

    Perhaps they plan to make more money with the photo paper. like printers with ink cartridges.
     

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