Microsoft gets a logo makeover for the first time since 1987

[Guest]

As someone pointed out on another site, when the logo is small, the gap between the red and green looks much narrowed compared to the other gaps.

This just happens, if you scale down the bitmap you may have at hands by chance (like the one displayed here) using an algorithm you don't know (like your browser scaling down bitmaps). Even in this scenario, you just have to play around and you will always find a size, that has perfect proportional looks. But MS couldn't care less. Of course, they have a vector graphics source for that logo, which you can scale down to any desired bitmap size without this effect showing up.
In contrast, the silly cast shadow in the extremely ugly previous logo is much more likely to impose limitations on how small you can scale it (without making changes to the original). In particular, it will make the gap between green and yellow look smaller.
All in all, the new logo looks much better to me in every aspect I could think of. It's in fact the least infantile look they ever promoted.

 

[ReederOnTheRun]

I'm personally not surprised at all with this sudden change with the Microsoft logo. Granted, some can argue that a change was very much needed, seeing that they've had the same one for basically 25 years. But I'm not one that could be pooled into a group that can argue a change was needed. I have been very happy and pleased with the prior logo......

I personally feel that this change is curiously and somewhat suspiciously being done around the anticipated launch of Windows 8. I feel this to be more of a marketing push, as to better promote Windows 8 than anything else. Microsoft didn't need to do this, the prior logo was doing them just fine! I more so believe that this logo change also could be more so done out of possible desperation than anything else. I have a funny feeling that Microsoft knows darn well the resistance it's getting out there about Windows 8, but if a company pony's up and makes a change like implementing the Windows 8 logo as their own, they might feel it could go a ways towards possibly prompting the Windows 8 line of products.

To me this is nothing more than a last minute marketing ploy, one last moment before the launch of Windows 8 to garner some spot light and make the worlds attention focus upon Windows 8.

I think the new logo is less about quieting the resistance to windows 8, but more of the next step in redefining themselves as a company in general. Microsoft is making radical changes across the board with windows 8 as the flagship. The picture I'm getting is that they want to redefine themselves from the OS monopoly that had little reason to develop its software to a fully developed ecosystem of fast, modern products with new UI's that will still retain familiarity with its current costumer base.

Whether of not that new image becomes a reality depends on its new line of windows 8 products. If the products succeed as planned though, the new logo would be necessary for the public to fully accept the new Microsoft.

As for the logo itself, I would have preferred something more complicated. That being said, they made the right choice sticking with something simple and familiar. The market demands simplicity out of its tech now. Apple knows that, and as a result are sticking to the monochromatic, featureless apple. Despite their need for radical changes in their products, its a good that Microsoft recognized that there was little need to change their logo. It's similar enough to be familiar, but different enough to see that something changed in the company.

 

[Zoltan Head]

Rarely, and I do mean rarely do posts get a belly chuckle out of me.....hahahaha........"imaginative".....lol..........."courageous".......LMAO..........and "design".......hahaha.......I think lack there of!

Sorry Zen, I had a sudden bout of irony....