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Mounting evidence suggests 4K-enabled Roku 4 is just days away

By Shawn Knight
Sep 24, 2015
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  1. Amazon countered Apple’s fourth-generation Apple TV announcement with new set-top box hardware of its own last week. Now there’s mounting evidence suggesting Roku is next in line to unveil an updated media streamer.

    A wealth of FCC filings recently hit the web, perhaps the strongest indication that new hardware is inbound.

    Elsewhere, streaming company CinemaNow prematurely published information regarding an upcoming promotion that’ll offer four free HD movie rentals with the purchase of a Roku 4. The promo lists a start date of October 1 and runs through April of 2016 which hints that Roku will likely unveil its new set-top boxes by the end of the month.

    Last but not least, a Roku fan blog found mention of a 4K Showcase channel on Roku’s website just ahead of Amazon’s launch.

    Both Apple and Amazon have traditionally taken an “unveil now, launch later” approach to their newest set-top boxes. Roku, on the other hand, usually releases its new hardware when announced. If that strategy holds true this time around, it’s entirely possible that Roku could be the first to market with a next generation box as Amazon’s 4K Fire TV and the latest Apple TV won’t arrive until October 5 and late October, respectively.

    Regardless of when it’ll be announced, there’s little denying that Roku’s flagship box is due for an upgrade. The current high-end model, the Roku 3, launched more than two and a half years ago.

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  2. treeski

    treeski TS Evangelist Posts: 962   +205

    Any word of a refreshed Roku stick?
     
  3. robb213

    robb213 TS Addict Posts: 315   +93

    Actually been thinking for the past week of buying a current Roku 2 (a 3 without voice stuff). But will probably hold off now and wait until all 3 products come to market.
     
  4. Capaill

    Capaill TS Addict Posts: 291   +93

    I imagine it would be a big failure for them to release a Roku "4" and not have it support 4K.
    But from a techie perspective, how can a box that small support 4K resolutions, yet games need hugely expensive GPU setups to support it?
     
  5. ETF Soldier

    ETF Soldier TS Guru Posts: 377   +81

    Because video content for 4K resolutions already exists, it just needs to be decoded to be played, whereas 4K gaming requires a big beefy GPU because it is creating a virtual world on it, and rendering everything as well as processing it.
     
    Capaill likes this.

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