This is a disappointing move by Netflix, which sadly is setting a dangerous precedent with what appears to be a pay-to-play between ISPs wanting to get paid on two fronts. Already saw that both AT&T and Verizon are in "negotiations" with Netflix to strike a similar deal.
Did you read anything about this online? This whole comment section has blown up based on assumptions and prejudice. Check out the story on
ABC News about it. There's no net neutrality issues... no strange deals that don't already exist in the industry.
Here are a couple excerpts ...
"Previously, Netflix was paying a firm that connects with Comcast, but with this new deal, the company is paying Comcast directly; and Netflix is likely paying less for this direct relationship" So... no reason to raise costs for customers.
"Hodel said he doubts that the deal is a significant new source of revenue for Comcast. " - No extra money for Comcast either...
"This isn’t an issue about net neutrality per se, any fledgling media service will now feel compelled to deal directly with Comcast to match the experience that Netflix delivers. Hodel said. “Middlemen like Level 3 now have less scale to negotiate against ISPs like Comcast, so the prices and service levels they can offer to a new entrant aren’t as good. I have to point out, though, that this type of dynamic isn’t unique to this industry – there are lots of businesses where scale provides benefits to those firms that have it, to the detriment of those who don’t.”
Translated - New media companies would deal with Comcast instead of Level 3 because Level 3 will have less bargaining power now.
Can we forget about this now and please save the freaking out for something that actually matters?