Nintendo will sell new consoles for emerging markets starting next year, says Bloomberg

  1. In a shift of strategy, Japanese video-game company Nintendo has said it will release new consoles targeted at emerging markets, according to Bloomberg. The products will be developed from scratch to serve these markets, rather than rebadging existing hardware such...

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  2. ikesmasher

    ikesmasher TechSpot Evangelist Posts: 1,878   +347

    Nintendo logic the pat 2-3 years confounds me.
  3. Scshadow

    Scshadow TechSpot Maniac Posts: 348   +37

    I read this post twice now and I'm still not sure what exactly Nintendo is doing and why they think it will be a good idea. So they are going to produce knockoffs of their own products and release them in territories where they don't have to compete with big bad Sony and Microsoft? Hmm... maybe I understand it better then I thought.
  4. davislane1

    davislane1 TechSpot Guru Posts: 1,247   +458

    1. They are going to sell new products.
    2. They are going to sell these products in new markets.

    This makes perfect sense for Nintendo. They've run themselves into a corner with the Wii U and the proposed diversification offers them the potential to make up the difference while reevaluating the strategy for their core product.
  5. treetops

    treetops TechSpot Evangelist Posts: 1,658   +57

    3. They are bringing Mario and other major brands to new platforms. But not smart phones.

    sigh, make smart phone mario already and earn back those losses
  6. Tekkaraiden

    Tekkaraiden TechSpot Maniac Posts: 897   +52

    So they're going to develop new hardware to try to enter a market that may or may not be interested just because they'll have no competition? I can't see this ending well.
  7. stewi0001

    stewi0001 TechSpot Enthusiast Posts: 307   +18

    I wonder if they are kicking themselves yet for breaking up with Rareware.... *sigh* I missed those days...
  8. Footlong

    Footlong Newcomer, in training Posts: 21

    So they want to spit their market in two? The rich market and the poor market? This does not sound like a good idea. Think yourself as a chinese. Right now think you have some contact with the outside world. Where in Japan and US people get the better Mario, you will get the cheaper Mario. Sounds great untill you think yourself as a second tier consumer. Someone who deserves less.
    Nintendo needs to think of a new hardware and fast. To be on par with Xbox One and PS4. It also needs to release it's own smartphone. They have enough money and R&D to do one. They also need to be easier on their youtube policies. Now youtube is the biggest gaming channel on the internet. If Nintendo keeps punishing youtubers for using their content (google it up) word to mouth market won't happen for them.

    PS: they talk about emerging markets, but focus only on China. Emerging markets are Brazil, Russia, India, China and South Africa. I'd also include Mexico, Indonesia, Nigeria and Turkey.
  9. wastedkill

    wastedkill TechSpot Maniac Posts: 1,094   +222

    Their first product will the the "iWii" Then "iWii Oue"


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