I say we make it known. I'll visit my local Best Buy. hehe.
I for one HATE how the market is ruled by these less high end companies such as Intel, Nvidia, Dell, etc. The consumers really should know the truth, the truth being that they are all being told a lie and being led to believe the wrong thing. It's been this way in the computer industry ever since there was a computer industry.
Consumers are going to HAVE to start being more educated to survive. If you want a computer, don't expect your ISP to teach you how to double-click, learn it yourself, your ONLY paying for the ability to connect to the Internet and the tech support to help you get on. After that your on your own pal. People also need to know that brand name computers are not always the way to go. If your willing to pay $2000 more for a computer with less than high quality components, and much slower speed, just for a warranty, and a few crap applications such as AOL software (which you can get free) and some stupid Corel Draw then more power to you. Consumers also need to know that benchmarks just aren't the way to rely on speed in ANY case. You don't go to BMW looking for a fast car, and have them show you an animation about the speed, performance, and quality of that particular BMW do you? Hell no. It IS a good basis to work from but you should NEVER rely on such things.
I'm pretty hellbound to do something about this kind of thing one day. If I can just start a business in the future and correctly educate a few individuals and sell some custom PC's I'll be doing someone some good.