A rumour linking graphics chipset manufacturer NVIDIA with the PlayStation 3 has been described as "ridiculous" by a senior source, who claims that the company will design its own GPU for the console. However, a senior source close to Sony Computer Entertainment told gi.biz that it was a "ridiculous suggestion" that Sony would look elsewhere for a designer and manufacturer for the graphics processor (GPU) for the future console. "Sony has its own chip design teams and manufacturing facilities with massive experience in this sort of thing," he commented. "Lashing NVIDIA's technology onto the PS3 architecture would simply make no sense either technologically or commercially." Read more: GameIndustry.