Ouya encouraging developers to use Kickstarter to their advantage

Shawn Knight

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Last year’s Kickstarter starlet Ouya is once again planning to use the crowdfunded site to its advantage. This time around, however, the company is encouraging developers to launch their own campaigns to fund games for the Android-based console with plenty of incentive to do so.

Ouya has set aside $1 million to help turn developers’ ideas into reality. As a developer, Ouya will match the pledges you receive on your Kickstarter-funded game dollar-for dollar so long as it reaches a predetermined minimum goal.

To participate, developers simply need to launch a campaign for their game and include a bit of text from Ouya in the main body of the campaign description. The campaign must be started on or after August 9, 2013 and have it end any day on or before August 10, 2014. To be eligible for matching, developers must meet the minimum $50,000 goal and agree to be an Ouya exclusive for six months starting on the day the title launches on the platform.

Ouya will match 100 percent of the total amount of money raised up to $250,000 until the $1 million fund is depleted. Interested parties are also asked to e-mail Ouya with their campaign details so they can help promote your game and agree to the terms and conditions outlined above.

Furthermore, the company will award an additional $100,000 to the qualifying campaign that raises the most money during the contest period.

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Nice to see that they aren't just going to "take the money and run" as many of the anti-OUYA doomsayers liked to predict. I'd say putting 10% of what you got on Kickstarter aside to help incentivize further development for your platform shows a definite dedication to the product and hope for the future. Little bickers aside (and if you ignore the "it sucks" reports that are often from people who have never even touched the console), what the OUYA really needs is a few "must have" games or apps to ensure it survives through the first refresh cycle. If it can keep some momentum going, and get a nice hardware bump (Tegra4 hopefully?), it may stand a chance of surviving as the big next gen consoles launch and eclipse that tiny little cube.
 
I've been thinking for a few weeks wether to get an OUYA or not, I would mainly use it for emulation. But I definitely think OUYA is a legit business and they really care about their ecosystem and customers. They are trying to disrupt an industry that already has huge players and that is very costly to get in the fight. From what I've read OUYA is far from perfect in its current state but it's getting better and maybe their current gen console will not be huge but I would be surprised if in the next few years they don't find their place in the gaming industry.
 
Its a very cool concept, I actually want this thing to succeed for all the smaller developers out there to grow and make games for a device like this. If it really takes off, then the device will really make the world of gaming shake.
 
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