Record labels derail Apple's plan to offer upcoming streaming service for $7.99

By Shawn Knight
Mar 10, 2015
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  1. apple music streaming music service streaming music record industry apple streaming music

    Apple’s premium streaming music service is expected to launch sometime in June. Rumors up to this point suggested Apple was planning to undercut the competition by coming in at a low price of just $7.99 but according to a new report from Billboard, the music industry is having none of it.

    Sources tell the publication that although they don’t yet know the specifics of Apple’s plans, the company seems confident it can create a service that stands out among the competition. Without a price advantage, Apple may look to other methods to attract customers.

    The idea of exclusive content has been brought up on more than one occasion but yet again, that’s probably not likely. As one industry source put it, Apple is one of the biggest companies in the world and if they want exclusive content, they’re going to have to get out the checkbook.

    apple music streaming music service streaming music record industry apple streaming music

    The same would likely be true if Apple wanted to offer its service for $7.99 as Cook and company would need to eat the $2 difference – not exactly an ideal situation.

    We’ve been hearing that Apple will likely do away with the Beats branding in favor of the iTunes name. While the Beats brand no doubt resonates more with younger audiences, most of those old enough to open their own accounts would be more drawn to the iTunes name.

    Either way, it’s almost a guarantee that the new service won’t adopt the freemium, ad-supported model made popular by services like Pandora and Spotify.

    Permalink to story.

  2. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,339   +1,938

    C'mon! You mean to tell me that Apple can't muscle, run roughshod, coerce and threaten the wimpy music industry? It can't be because of their conscience, they don't have one or even know what it means so I'll just assume they must be getting soft in their old age.
  3. Checkbook? Chequebook.
  4. mailpup

    mailpup TS Special Forces Posts: 6,964   +355

    In the USA it's checkbook and Apple is a USA company.
  5. 9Nails

    9Nails TechSpot Paladin Posts: 1,212   +174

    Time for Apple to re-invent the music industry and become it's own brand of music. Artists already can upload to iTunes. Who needs the corrupt good-old-boys of the 19th century to act as the middle man taking more than their fair share?
  6. trparky

    trparky TS Booster Posts: 151   +54

    I've been saying this for a long time. We need to get rid of the over-stuffed suits.
  7. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 2,729   +1,093

    You mean 20th century... the radio wasn't even invented until the 20th century.

    One of Apple's best marketing tricks has been to convince their customers that they are not 'stuffed suits' yet they continually put out the most restrictive and expensive technology available while charging a small fortune.

    Last time Apple tried to re-invent an industry they got their pants sued off for price fixing e-books.

    And if Apple is such a big dog, why are they making ANOTHER music streaming service. Where's the Apple TV with a la carte channel packages?
    gamoniac likes this.

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