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Revised agreement with Microsoft allows Barnes & Noble to drop support for its Nook Windows app

By Justin Kahn
Mar 14, 2014
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  1. This week, Microsoft and Nook Media have amended the now two year old agreement between the two companies that will see some changes coming to the Nook Windows app. According to an 8-K filing by Barnes & Noble, Nook media...

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  2. MrAnderson

    MrAnderson TS Maniac Posts: 488   +10

    This is all strange to me. Maybe because BnN went completely Android (call it using a ladle) to try to keep a ship from sinking... Might have made Microsoft want to distance themselves from the name brand, and instead cut some of their losses with an agreement for them to develop/rename a new e-reader version of the Nook software.

    This should hurt Nook brand in the long run, because what is a e-reader without its strong brand recognition behind it these days? If is becomes a vanilla Windows 8 app... and who's thinking Barnes and Noble eBooks. If the Nook branding is not at least drilled into customer's heads in the Windows 8 Store... I truly just don't get it...
     

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