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Roku partners with Innovid to bring interactive ads to its video channels

By Shawn Knight
Jun 19, 2015
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  1. targeted roku ads advertising innovid interactive ads

    Roku has partnered with advertising firm Innovid in a bid to deliver more personalized and targeted ads to its users through the use of interactive ads.

    Crackle, VEVO and CBS (including its many channels like CBS News, CNET, GameSpot and CBS Sports) are among the first to sign up.

    When viewing content on these channels, users will be met with a range of ads. Using the Roku remote, users can play games, view a retailer’s current sales, take quizzes, watch extended videos of select products and more.

    If this sounds familiar, you’re not crazy. As it turns out, the new ads went live a month and a half ago although Roku and Innovid are just now announcing the partnership.

    Sure to garner some attention is the fact that these interactive ads can be personalized based on a user’s location as well as collecting data about other devices connected to a home’s Wi-Fi network.

    Scott Rosenberg, Roku’s vice president of advertising, said a couple dozen more channels are already working to implement the new ad model. Furthermore, Roku is adding the model to its software development kit meaning all app publishers will have the option to include interactive ads. Ultimately, the longterm success of the ads will be based on how well they perform and the response they draw from viewers.

    Love it or hate it, advertising it an integral part of the Internet. Without it, none of the sites and services you use today would be possible. It’s sometimes hard for people to grasp that concept and truth be told, site owners dislike ads just as much as their visitors. Unfortunately, it's a necessary evil until someone comes up with a different revenue model that works for everyone.

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  2. stewi0001

    stewi0001 TS Evangelist Posts: 1,181   +528

    Ads can be annoying but I agree, you need to make money some how. What really bothers me are scam ads.
     
  3. Nitrotoxin

    Nitrotoxin TS Booster Posts: 102   +56

    Time to unplug the Roku and build that HTPC I've been putting off... I am not going to sit through ads just so I can use a Roku, bye bye Roku!!!
     
  4. yRaz

    yRaz TS Evangelist Posts: 1,897   +940

    The only interaction I want with an ad is the close button
     

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