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Say goodbye to ads in the Tiles screen in Firefox, hello to 'content discovery'

By dkpope
Dec 7, 2015
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  1. Mozilla is getting rid of ads from the Tiles that pop up when a new tab is opened in favor of promoting content discovery. In a company blog post, Darren Herman, VP of Content Services, writes that the decision came after learning that users want content – not ads – and Mozilla will use the free spaces to help people discover new content. Of course, the change can’t happen overnight. Mozilla will honor its current agreements with advertising partners, and end the presence of ads over the next few months.

    In the post, Herman says that including ads in Firefox “could be a great business” but it isn’t a good fit for the company right now. He put some blame on the advertising business as a whole, saying that “the ecosystem needs to do better.” But what does better mean? The definition of good ads can differ widely from person to person, or company to company. Herman is probably talking about ads that don't detract from the browsing experience, but it will take some time before we find out for sure.

    Image Credit: Flickr

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  2. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 8,551   +2,894

    I use FVD Speed Dial instead of the default Tiles. I don't see ads at all, and I love it that way.
     
    H3llion likes this.
  3. ikesmasher

    ikesmasher TS Evangelist Posts: 2,554   +858

    If it werent from chrome sending all your browsing data to google Id have stopped using firefox long ago. The browser struggles to render pages properly in some cases for me which is laughably unacceptable in 2015.
     
  4. wiyosaya

    wiyosaya TS Evangelist Posts: 1,035   +269

    One way to get rid of ads in the tiles is to pin tiles that you use and fill all the spots. I've done that and see no ads.
     
  5. psycros

    psycros TS Evangelist Posts: 1,320   +709

    Informative browser gadgets should become the new form of web portal. In fact, Mozilla could leverage its existing partnership with Yahoo to and turn Firefox's start page into a gadget/tile version of My Yahoo.
     
  6. H3llion

    H3llion TechSpot Paladin Posts: 1,254   +222

    You have just opened a world of possibilities for me. I always wondered how I could make "new tab" page on Firefox have some handy URLs. My top menu browser bar has been getting lengthy and ugly over the years :X
     
    cliffordcooley likes this.
  7. Fabio Turati

    Fabio Turati TS Rookie Posts: 21   +10

    "the decision came after learning that users want content – not ads –" I'm deeply impressed by these Mozilla guys. The conclusion they've reached is astonishing, who could have ever imagined it?
     
  8. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 8,551   +2,894

    Lets save our sarcasm for the TV industry. Seriously the TV industry doesn't give a ****. At least Mozilla is open minded.
     
    Skidmarksdeluxe likes this.
  9. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,476   +2,034

    I use Chrome instead of Firefox. I don't see ads at all, and I love it that way too. (Maybe I should give Adblock the credit).
     
    Last edited: Dec 8, 2015
  10. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,476   +2,034

    I like the way this VP guy thinks but unfortunately I don't know how they're going to ram ads down peoples throats without aggravating them. If I knew the solution to that problem I'd make so much money that Apple would be coming to me for loans.
     
  11. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,476   +2,034

    Unfortunately the TV industry too thick skinned and too concerned about making money to understand sarcasm.
     
    cliffordcooley likes this.

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