Shazam can now identify static visuals like movie posters, books and magazines

By Shawn Knight
May 28, 2015
Post New Reply
  1. shazam android ios music partners camera app music discovery visual shazam app

    Shazam has expanded the reach of its music, movies and television show identification app to include visuals. By using a mobile device’s camera, it can scan and interpret static images from participating partners and present users with a host of additional information including interactive content and exclusive offers.

    To use the new feature, simply tap the camera icon within the app (you’ll need to grant the app access to your camera the first time) then point your camera at the content you want to Shazam. If the image or QR code is from a participating partner, the app will recognize it and load the associated content.

    Shazam can recognize all sorts of things including packaged goods (think DVDs or themed toys), magazines, books, movie posters, postcards and more. Early partners include Blue Soho, Disney, Esquire, Self, Sports Illustrated and WSJ Magazine.

    If you haven’t figured out by now, Shazam’s new visual scanning tool is less about discovery and more about marketing (and ultimately, advertising). Unlike the audio tool which is actually a useful utility (and is the reason why Shazam has more than 100 million active monthly users), the visual tool doesn’t provide you with much that you can’t already find on your own via a quick Google query.

    I’ll concede that the occasion special offer (like a coupon code) might be useful but that’s about it. It’s hard not to somehow compare this to the ill-fated CueCat or a host of other QR code offers that haven’t really made much of an impact in the world of mobile discovery.

    If you want to try it out for yourself, simply install the latest Shazam update from the App Store or Google Play, find some participating content and scan away.

    Permalink to story.

    Last edited by a moderator: May 28, 2015
  2. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,335   +1,937

    When I first used this app I thought it was great, being able to identify music etc. but after a while I became aware that all it was was a marketing platform app that wanted permissions to access to everything on my mobile and then tried to shove 100's of ad's in my face so I removed it and will never touch it again. The same goes for Sound Hound. These apps are no better than spyware and malware.

Similar Topics

Add New Comment

You need to be a member to leave a comment. Join thousands of tech enthusiasts and participate.
TechSpot Account You may also...