Sony Computer Entertainment Inc. (SCEI) announced today that it had entered into a strategic licensing agreement with AGEIA Technologies™, Inc. (AGEIA), a physics tool and hardware developer based in California, U.S.A, effective July 20, 2005. Through this agreement, SCEI obtains sublicensing rights of the AGEIA PhysX™ SDK (also known as NovodeX™), a physics library developed by AGEIA. The AGEIA PhysX SDK is the leading next-generation solution for creating compelling in-game physics and has been widely adopted by various game engines, such as the Unreal Engine 3 by Epic Games. Its multi-threaded capability makes the AGEIA PhysX SDK ideally equipped to leverage the power of the Cell processor. The licensing agreement allows for SCEI and AGEIA to optimize the AGEIA PhysX SDK for utilization in PLAYSTATION®3, and will be included in the Software Development Kit for PLAYSTATION 3. Frontline support will be provided by SCEI.