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Twitter's branded emojis cost an arm and a leg, and about a million dollars

By dkpope
Feb 3, 2016
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  1. [parsehtml]<p><img src="http://www.techspot.com/images2/news/bigimage/2016/02/2016-02-02-image-22.jpg" /></p> <p>Whether your favorite part of the Super Bowl is tweeting snarky comments about it, or you use Twitter to follow the score &ndash; get ready to see emojis from big name brands that cost some serious cash. According to Ad Week, Twitter offers brands the option to <a href="http://www.adweek.com/news/technology/twitters-branded-emojis-come-million-dollar-commitment-169327">make their own emojis</a> if they can afford the &ldquo;seven-figure&rdquo; price.</p> <p>Budweiser is the latest brand to join the paid-for Twitter emoji group, with two launching today as part of its politically-themed Super Bowl ad. We don&rsquo;t know what the emojis will look like yet, but since Budweiser is the Super Bowl&rsquo;s only beer sponsor it will surely be something boozy. Pepsi will also have their own branded emoji &ndash; a Pepsi can with notes floating out of it that shows up when you use the hashtag #PepsiHalftime.</p> <p>Twitter&#39;s <a href="http://www.adweek.com/adfreak/twitter-unveils-its-first-paid-brand-emoji-and-its-who-else-coca-cola-167019">first paid brand emoji</a> was for Coca-Cola and came out in September of last year. The company has also made emojis for the 2016 Election, the Chinese New Year and Star Wars &ndash; all of which are big topics of conversation on the social media platform. But those emojis aren&#39;t paid for by big sponsors, and after a rough 2015 Twitter must be looking for anything to <a href="http://www.techspot.com/news/63607-twitter-has-new-cmo-maybe-can-attract-new.html">improve</a> their standing. Maybe getting brands to buy ridiculously expensive emojis are (part of) the answer.</p> <p class="grey">Image Credit: <a href="http://www.shutterstock.com/pic-150180902/stock-photo-money-wave.html?src=ROVMO03JB_GVoWvkue62eg-1-29">Shutterstock</a></p><p><a rel='alternate' href='http://www.techspot.com/news/63691-twitter-branded-emojis-cost-arm-leg-about-million.html' target='_blank'>Permalink to story.</a></p><p class='permalink'><a rel='alternate' href='http://www.techspot.com/news/63691-twitter-branded-emojis-cost-arm-leg-about-million.html'>http://www.techspot.com/news/63691-twitter-branded-emojis-cost-arm-leg-about-million.html</a></p>[/parsehtml]
     
  2. stewi0001

    stewi0001 TS Evangelist Posts: 1,302   +670

    I think I will lose respect for a brand that coughs up that kind of money for a little image.
     

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