770s are more expensive here, usually £300-£400 depending on OC/cooler/model. If they were the same price as 7970s here I'd be getting two of those. At more than £200 more for two 770s it's not really something I'm considering. Given that my gaming time is limited and often spent away from home on a GTX680M equipped laptop I can't really see myself spending more.Still waiting on price drops here. At the moment HD 7970/7950 haven't dropped a cent -except for the dodgy voltage locked reduced BoM jobs. Holding firm at the same price as the OC'ed GTX 770 (about £270-280 in a direct conversion) - not exactly a bargain.
Still want to see what the 290X comes in at before I jump either way- or go with a 780 Classy. Unless I'm unlucky the EVGA card should squeeze out 1300+ Core which is Titan +20% territory, and can be found for about the price of the regular cards ($US650) if you catch the 1-2 day specials in time. If the 290X comes in at $600 and shows some OC ability I'd probably hit that instead, but at $650 I'd likely go with the 780 unless the 290X clocked spectacularly.
My upgrade isn't too time sensitive. I'm not doing much gaming at the moment. Any spare time in front of the computer is taken up with knocking out a couple of articles for the site. Not particularly graphics intensive.