Volvo promises its entire lineup will be fatality-free by 2020

By Shawn Knight
Jan 21, 2016
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  1. Swedish automaker Volvo has promised that by 2020, nobody will be killed or seriously injured while driving or riding in one of its new vehicles. That's a pretty bold claim although as CNN Money notes, it's not an unprecedented feat.

    Data from the Insurance Institute for Highway Safety indicates that there are currently nine vehicle models in which nobody in the US has died in during a four year period. One of those vehicles happens to be Volvo's own XC90 luxury SUV.

    Volvo is banking on autonomous driving being a key cog in its mission to make its lineup "death proof" but that's not the entire strategy.

    The first step towards reaching that goal is to make vehicles as safe as possible when they do crash. This step encompasses the use of things like multiple airbags and strategically-designed crumple zones that absorb the brunt of an impact.

    Step two involves the heavy use of technology to help avoid a crash including collision detection, adaptive cruise control, auto lane keeping, sign reading, pedestrian detection and large animal detection. As the publication notes, these technologies aren't unique to Volvo and can be found in varying degrees on a wide range of vehicles from competing automakers.

    The third and final step of course is full autonomy. It's debatable whether or not this will become a reality by 2020 (I have my doubts) but here's to hoping Volvo proves me wrong.

    Permalink to story.

  2. G0DofPaiN

    G0DofPaiN TS Booster Posts: 55   +30

    I'm sold if it does stop bullets too. Otherwise it would be a lie.
  3. Tibeardius

    Tibeardius TS Booster Posts: 47   +10

    If you make something *****proof, someone will just make a better *****.
    Last edited: Jan 21, 2016
  4. 9Nails

    9Nails TechSpot Paladin Posts: 1,212   +174

    Will my insurance rates drop if the car has collision avoidance and is considered death proof?
  5. Uncle Al

    Uncle Al TS Evangelist Posts: 1,517   +677

    I just want to know if that promise is in writing, in the dealers contract and if they will list the insurance policy number that backs it up. I like the idea of including a bullet proof clause ... that would make it a VERY hot commodity for the drug trade!
  6. wiyosaya

    wiyosaya TS Maniac Posts: 938   +243

    Personally, I think coming through with the promise might not be as easy as they think. One scenario I can think of that might be very challenging is a two-lane highway, (one lane one direction, the other lane the other direction) with vehicles coming towards each other in their respective lanes, then one crosses into the other lane, I.e., an impending head-on collision.

    They might reduce the probability of a fatality, but until all vehicles are autonomous, I highly doubt they will eliminate fatalities completely.
  7. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,341   +1,939

    The planet is already too overpopulated with human beings and this is not helping.
  8. thelatestmodel

    thelatestmodel TS Enthusiast Posts: 85   +20

    Stopping people from dying in car accidents is not contributing to overpopulation. What a callous thing to say.
    Skidmarksdeluxe and Tibeardius like this.
  9. Sniped_Ash

    Sniped_Ash TS Maniac Posts: 248   +104

    Fourth step? Cowcatchers.
  10. FF222

    FF222 TS Booster Posts: 83   +29

    Good luck overriding the laws of physics.
  11. Squid Surprise

    Squid Surprise TS Guru Posts: 820   +247

    OK, so if I'm the passenger in one of these cars, take out a gun, and shoot the driver, does that count? If the car can somehow anticipate my action and subdue me (or launch me out a la James Bond), I am TOTALLY getting one!
  12. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,341   +1,939

    I was hoping to get a raise from that comment (y)
  13. treetops

    treetops TS Evangelist Posts: 1,937   +157

    What if someone is knocked off a cliff by a semi truck?
  14. davislane1

    davislane1 TS Evangelist Posts: 3,375   +2,165

    Sending billions of dollars of aid to third world countries with incredible birth rates, on the other hand...

    :cool: I'll see myself out.
  15. Camikazi

    Camikazi TS Maniac Posts: 797   +217

    Of course not, hell it might go up if people start stealing that model car because of those features.
  16. TheBigT42

    TheBigT42 TS Member Posts: 32   +14

    Yes it will be "Death Proof" but remember when I said this car was death proof? Well, that wasn't a lie. This car is 100% death proof. Only to get the benefit of it, honey, you REALLY need to be sitting in my seat (Drivers Seat)
    9Nails likes this.
  17. TheBigT42

    TheBigT42 TS Member Posts: 32   +14

    What if I get run over by a steam roller?

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