Grew up owning different ATI cards. When I got into gaming I was a 3dfx guy. Most recently I owned a rig with a GTX 680. I'm planning on purchasing a Nvidia GTX 980 ti card. I think AMD has done a great job with the latest Fury X don't get me wrong but somehow, through advertising and perceived support from both companies, Nvidia seems the company more concerned in developing focused hardware/drivers that most gamers are looking for right now. I also trust Gsync more than I do Freesync (not based on actual experience) and growing up, I absolutely hated screen tearing and stuttering. I never understood how my gaming rigs that could crush the frame rate levels of most games still at times felt less fluid at times than my most console games at the time. I later realized that ...that inconsistency between the GPU and monitor would always be there, regardless of how much money was spent. Do you remember the days when a DVD movies on computers were so taxing, that the first drives needed a special decoder card to help take the processing load off of the CPU. Well that was the way to go back then. Today, in the early state of variable refresh rate technology, I trust having a custom scaler installed in the monitor itself, designed by the GPU manufacturer more than an open standard where quality levels may prove inconsistent. This attention to detail in general and the fact the 980 ti is still a bit quicker on average than the Fury X has me trust the fact Nvidia will provide, and continue to provide, a more consistent and pleasurable experience. I could be wrong but I think when you spend a lot of money on a new product, sometimes you have to base it on a gut feeling when two products are so comparable.