Weekend tech reading: The rise and fall of Zynga

By Matthew
Sep 15, 2013
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  1. In Zynga's July 2011 prospectus to future shareholders, company founder and CEO Mark Pincus outlined his firm's ambitious plan to take over the gaming world. "My kids decided a few months ago that peek-a-boo was their favorite game," he wrote......

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  2. JC713

    JC713 TechSpot Evangelist Posts: 6,140   +739

    I remember when Words With Friends was the game you had to have xD.
  3. cliffordcooley

    cliffordcooley TechSpot Paladin Posts: 5,096   +1,186

    This is my experience with Zynga.

    I remember playing a few Zynga games. All the constant changes keeping the game in chaos grew tiresome. After playing a few Zynga games, I was not willing to try another. They hindered themselves by constantly tampering with game play. They totally ignored the rule "If it is not broken, don't fix it".
  4. VitalyT

    VitalyT TechSpot Guru Posts: 1,236   +333

    I find it ironic / jinxing for a public company to have a dog on their logo, because this is who they are now on the market - a dog with fleas :)
  5. NTAPRO

    NTAPRO TechSpot Enthusiast Posts: 785   +86

    I thought Mafia Wars was familiar. Remembered playing that game years ago back when it was very popular on myspace. Time flies
  6. tonylukac

    tonylukac TechSpot Maniac Posts: 747   +14

    I know we all play paid for games, but now that online gambling is legal in Illinois why would I ever want to play a Zynga game I have to pay for and not win anything when I can win something for playing from online gambling? Also, as far as cars not starting when you're a certain level of stoned, why would anyone not want to be able to drive their own car? Is the car itself gonna be like a piece of software - licensed to you and not owned by you?
    bielius likes this.
  7. ikesmasher

    ikesmasher TechSpot Guru Posts: 1,732   +289

    I have to agree with clifford that zynga's constant tampering with their games play definitely turned me away from them.

    Ultimately, it was the stupidity of all of their games constantly posting to my facebook and spamming other people's walls that made me stop using ANY app (except spotify, now and then) on facebook.
    cliffordcooley likes this.
  8. cliffordcooley

    cliffordcooley TechSpot Paladin Posts: 5,096   +1,186

    It has been so long since I've been on Facebook, I had forgotten about that. lol I guess that didn't really bother me that much. I do agree though, the Facebook game play posting was a bit excessive.
  9. Vrmithrax

    Vrmithrax TechSpot Paladin Posts: 1,259   +216

    This sums up my experience too... My wife was so happy when Facebook came up with the option to block specific app notifications. I rarely got on Facebook, so I went on to see what she was talking about, and it was about 2:1 Zynga game announcements and requests vs actual posts from friends. Then she showed me her wall, and it was a nightmare - she had quite a few Farmville friends, who she had essentially blocked completely just to avoid the spamming.

    When your business model basically relies on your users annoying the crap out of everyone on the planet, and constantly changing your methods of extorting money out of your players, I would say that failure is pretty much inevitable once the novelty wears off.


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